Why Apply?

The awards are part of a journey which is about being the best you can be. Simply by entering, you will enjoy a great number of benefits.

Everyone likes to win – but whether or not you achieve an award on the ‘night’, your business will be better as a result of taking part. By applying, you will be turning a spotlight on your operation and shown how to look at it from the customer perspective.

At the end of the process, you will be well on your way to achieving excellence and this will have a positive impact on your bottom line.
Customers will happily pay a premium for a better experience, staff will be more motivated, settled and committed, your team will have a shared sense of pride and purpose and you will all be working towards a common set of goals.

Benefits include:

  • Receive a marque of quality assurance for use in marketing
  • Increase your media coverage and PR opportunities
  • Gain a competitive edge
  • Chance to compete regionally and nationally
  • Get free independent feedback
  • Review your approach to excellence and drive best practice
  • Network and celebrate with other businesses
  • Recognition and/or influence with local partners
  • Reward and motivate your team

Here is what some of our 2024 finalists have to say:

We would 100% recommend the West Midlands Tourism Awards to other businesses - it is truly phenomenal so get yourselves involved! The feedback we received from the judges in the 2023 awards have really benefited us and allowed us to make improvements to our business – helping us win our category this year! The feedback from the industry experts is extremely valuable - Shrewsbury Food Festival

Our team work so incredible hard day in and day out delivering memorable experiences for our guests and the West Midlands Tourism Awards played a big part in making sure our team realise how excellent they truly are - Warwick Castle

These Awards are all about the teams that are delivering experiences in the region. There is no better way to get people on board with who you are and what you do than this. They allow you to focus on what you are doing well and also what you might not be doing as well, giving a real opportunity to self-reflect - Shakespeare Distillery

The West Midlands Tourism Awards is fantastic, very professionally organised and we are delighted that we entered again - Burlton Cottages and Spa

We would absolutely recommend other local businesses enter the West Midlands Tourism Awards. It is a fantastic way to get recognised for the hard work that you put in and network with other businesses - West Midlands Police Museum

We fully recommend the West Midlands Tourism Awards to other local organisations, it is a great way of recognising everything that is great about our region. It is amazing seeing the variety of businesses in the final, from the small start-ups to the bigger organisations, it is such a fantastic way to recognise that diversity - Warwick Conferences

The West Midlands Tourism Awards evening is a great night, it is lovely to meet other people in the industry and celebrate our achievements - Midlands Arts Centre

The Awards are a really great opportunity to showcase to the region the work we are doing and represent - Fishmore Hall

We would definitely recommend the awards to other local businesses. It is a great opportunity to meet other people, have fun, and allow you to strive to be the best you can possibly be - Chapter