Only Here

Birmingham and the West Midlands are bursting with exciting experiences and events that are exclusive to the destination. From unmissable festivals to unique hidden gems, the options really are endless!

We are well known for our amazing shopping scene, from independent gems to high street favourites. Birmingham’s iconic Bullring shopping centre attracts over 38 million visitors a year, the city is also home to the world’s biggest Primark!

From street food to Michelin-star restaurants, our region is every foodie’s dream.

With so much to see and do why not stay overnight for a city break.

Must Do Unique Experiences

Explore experiences that you can only find here

World-class Museums

Iconic Shopping in Birmingham

World-class Sporting Events

Good Eats in the West Midlands

Birmingham Blogs

Film and TV Lover? Explore Big Screen-Inspired Attractions and Experiences in and around Birmingham

  • 4 minute read

If you’re passionate about film and TV, Birmingham and the West Midlands are brimming with places to help you live out your favourite scenes from the big screen! From the gritty allure of Peaky Blinders to the action-packed adventures of Jurassic World, the region has a huge range of unique filming…

Learn More about Film and TV Lover? Explore Big Screen-Inspired Attractions and Experiences in and around Birmingham

Sip Local: 12 of the Best Independent Coffee Shops in Birmingham and the West Midlands

  • 6 minute read

There's nothing quite like a good cup of coffee to kickstart your day – or your afternoon… or your evening. Whether you're a flat-white fanatic or a latte lover, there are countless independent coffee shops scattered around Birmingham and the West Midlands. These little gems offer more than just…

Learn More about Sip Local: 12 of the Best Independent Coffee Shops in Birmingham and the West Midlands