Only Here

Birmingham and the West Midlands are bursting with exciting experiences and events that are exclusive to the destination. From unmissable festivals to unique hidden gems, the options really are endless!

We are well known for our amazing shopping scene, from independent gems to high street favourites. Birmingham’s iconic Bullring shopping centre attracts over 38 million visitors a year, the city is also home to the world’s biggest Primark!

From street food to Michelin-star restaurants, our region is every foodie’s dream.

With so much to see and do why not stay overnight for a city break.

Must Do Unique Experiences

Pen Museum

The Pen Museum is located on Frederick Street in the heart of Birmingham’s world famous…

Explore experiences that you can only find here

World-class Museums

Ikon Gallery

Ikon is an internationally acclaimed art gallery situated in central Birmingham. Housed in…

Iconic Shopping in Birmingham

World-class Sporting Events

The Hundred Aug 01

The Hundred

The Hundred will return to Birmingham in 2025, delivering a month of world-class cricket and…

Good Eats in the West Midlands

Opheem

Opheem is the first Indian restaurant outside of London to be awarded a Michelin star and the first…

Orelle

Orelle comprises a modern French restaurant located on the 24th floor of 103 Colmore Row, plus a…

Birmingham Blogs

Discover Birmingham in 24 hours

  • 7 minute read

Bustling streets filled with independent shops, stylish restaurants serving next level cuisine, chic canal-side venues, boutique bars to suit any style and heaps of history – there’s a surprise around every corner in Birmingham. Packed full of attractions, while keeping its own unique personality…

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Coventry Calling: A Two-Day Guide to Exploring the City

  • 6 minute read

Craving a weekend packed with history, culture, and a whole lot of exploring? Coventry is calling! From breathtaking cathedrals and iconic museums to vibrant art spaces and unique independent shopping, this city really has it all - not to mention a whole lot of delicious food and drink options too.

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Discover Wolverhampton, a cultural gem

  • 3 minute read

The City of Wolverhampton is a vibrant place steeped in history, known for its rich cultural diversity. From iconic sport to unique arts and culture and its grand 18th century architecture, there is so much for visitors to enjoy. Live entertainment at the Grand theatre, fine Pop Art collections and…

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A two-day itinerary in Digbeth

  • 6 minute read

Welcome to Digbeth, Birmingham's vibrant creative heart! Renowned for its rich industrial heritage, Digbeth is a melting pot of art and culture, offering visitors a unique blend of street art, independent shops, and an electrifying music scene. The area is peppered with innovative eateries, trendy…

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