Makers & Creators
Birmingham and the West Midlands are shaped by makers, from jewellers and distillers to canal engineers and winemakers. Discover independent food tours, working craft museums and family-run estates.
Great Days Out
Family attractions and sporting venues, from world-famous chocolate experiences and iconic football grounds to championship golf resorts, hands-on activities and behind-the-scenes tours.
Arts & Culture
A vibrant cultural scene spans significant art collections, award-winning orchestras, world-class ballet, historic galleries, Grade-listed concert halls and contemporary art spaces.
History & Heritage
Explore a rich mix of history, from medieval market towns and grand stately homes to industrial heritage, historic quarters and centuries-old cathedrals. Discover landmarks, museums and heritage trails that bring the region’s story to life.
Film, TV & Storytelling
The region has inspired and hosted iconic stories, from Tolkien and Shakespeare to Peaky Blinders, with filming locations and literary landmarks to explore.
Parks & Gardens
Explore parks, gardens, canals and countryside, from urban green spaces and waterside walks to historic homes and beautifully maintained gardens.
