Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

June in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

June in Birmingham and the West Midlands is packed with standout experiences, bringing together world-class sport, live entertainment, food festivals and cultural celebrations across the region. From major sporting events like the ICC Women's T20 World Cup to blockbuster theatre productions, arena…

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This May in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

May is packed with standout events across Birmingham and the West Midlands. From major cultural celebrations like Birmingham Pride and the Flatpack Film Festival, to acclaimed theatre productions and literary highlights such as the Stratford Literary Festival, there’s plenty to explore. The month…

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Paint the Town Pride: Your Weekend Guide to Birmingham Pride

  • 5 minute read

While Birmingham Pride undoubtedly takes centre stage during its annual festivities, the city offers a plethora of activities and attractions to explore before and after the rainbow-coloured celebrations! From cultural gems and world-class shopping to mouthwatering food and luxury stays, here’s how…

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