Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of fantastic events, from arts festivals to delicious food events. Here are some of our top picks! Want even more? There’s so much to get up to in the region from 12-18 May! Take a look at more great…

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Game On: Top Social Activities in Birmingham and the West Midlands

  • 3 minute read

Tired of the same old pub nights? If you're on the hunt for unforgettable things to do with your crew in Birmingham and the West Midlands, you’re in the right place. From high-tech virtual darts to foot-powered golf, this is your ultimate guide to the region’s must-try social activities. Let’s dive…

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What's On this May in Birmingham and the West Midlands

  • 4 minute read

May is packed with amazing events across Birmingham and the West Midlands! From live music and theatre to food festivals and sports action, here’s your essential guide. & Juliet Where: Birmingham Hippodrome When: 29 April – 3 May 2025 Experience Juliet's story reimagined with a pop-fuelled…

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As You Like It: Your Ultimate Two-Day Guide to Stratford-upon-Avon

  • 7 minute read

In Stratford-upon-Avon, every cobblestone feels like it has a story to tell - and probably a sonnet too. Nestled in the heart of Warwickshire, this charming market town really has it all. While it’s best known as Shakespeare’s birthplace, its magic goes far beyond the Bard. Over the course of two…

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