Travel Trade

Welcome to the Birmingham and the West Midlands Travel Trade page

The West Midlands Growth Company (WMGC), on behalf of Destination Management Organisations across the region, offer a variety of support to travel trade buyers and the industry. Whether you’re seeking new and emerging experiences, exciting attractions, or high-quality accommodation in a region buzzing with opportunity, our team is here to assist with any enquiries you may have.

Explore our West Midlands Travel Trade Guide to discover trade-ready products, accommodation providers, and detailed information about how we can support you. Our inspiring itineraries page will help you uncover the best of our region and help you design your next tour.  Make use of the marketing resources in our Travel Trade Toolkit, which includes maps, promotional copy, and hero images of the region, and for practical information about getting here and accessibility, you’ll find our detailed and dedicated pages below.

To learn more about how we can assist you, contact Samantha Ward, our dedicated Travel Trade Manager, today.

Discover, be inspired, and find the resources you need to create an exceptional Birmingham and the West Midlands experience.

A Regional Map on the Travel Trade homepage

More people than ever are visiting Birmingham and the West Midlands to explore the region’s culture, food, sporting events, retail and attractions. With the Birmingham and West Midlands’ new Visitor Pass now available, domestic and international tourists can enjoy landmarks and hidden gems – from Cadbury World and Warwick Castle to Wolverhampton Art Gallery and Sarehole Mill – highlighting our vast array of attractions and streamlining ticketing. 

2025 promises to be another special year for the West Midlands. The first Kabaddi World Cup outside Asia and the world’s best Rocket League players will keep sports fans entertained, while the new Peaky Blinders film will see the region on the big screen.

Three ladies walking at the back of Centenary Square with the Library of Birmingham in the background. VisitBritain/Nemorin

Itineraries

A selection of region itineraries to inspire and encourage discovery.of the West…

A West Midlands Welcome with BBC StoryWorks