Travel Trade

Explore Birmingham and the West Midlands and uncover a place of bold innovation, lively culture and incredibly powerful history. Travel around the region and you’ll soon discover something new. From stunning scenery to fascinating stories of days gone by, there are opportunities for adventure at every turn with must-visit destinations to immerse yourself in and sensational landmarks aplenty. 

Experience history where it happened with a trip to Stratford-Upon-Avon, one time home of the world’s best-known writer, William Shakespeare. Visit the house that The Bard was born in, dating back to 1564, alongside four other properties connected to the writer which have been carefully preserved by the Shakespeare Birthplace Trust, or see the power of his plays on stage at the Royal Shakespeare Theatre.  

Take a trip to World Heritage Site, Ironbridge Gorge to see the birthplace of the Industrial Revolution. Follow in the footsteps of the Peaky Blinders at the Black Country Living Museum and delve into the region’s innovative engineering and manufacturing past. Go back even further at the 12th century Warwick Castle or learn about the origins of chocolate at Cadbury World..

A Regional Map on the Travel Trade homepage

The West Midlands is where urban meets the great outdoors – explore the unique routes of our scenic network of waterways, once the lifeblood of trade in the region. Take your very own behind the scenes tour and experience real England as you meander through wonderful countryside and into the heart of some of our best-loved towns and cities steeped in history.

Today, the West Midlands is an eclectic assembly of people and cultures packed with award-winning museums, many of the UK’s best-loved attractions and fantastic festivals that draw visitors from across the world. Not to forget our mouth-watering food – with every global cuisine and flavour on the menu, the West Midlands’ food and drink scene is a true reflection of our diversity. The beloved Balti was invented here in the 1970s and the region is home to 11 Michelin starred restaurants fronted by passionate local chefs.

With both Coventry’s UK City of Culture accolades and the runaway success of the Birmingham 2022 Commonwealth Games, there are plenty of reasons to contract new product here and encourage your clients to visit the West Midlands’ destinations in 2023. With easy access to the rest of the UK, the West Midlands is a great spot to base yourself to explore further afield too. We look forward to welcoming you!

Three ladies walking at the back of Centenary Square with the Library of Birmingham in the background. VisitBritain/Nemorin


A selection of region itineraries to inspire and encourage discovery.of the West…