Step inside Birmingham’s Great Western Arcade and you’ll find yourself surrounded by some of the city’s finest independent retailers – from artisan chocolatiers to vintage boutiques. Among them is a store with serious style: Peter Forson, the luxury hat shop owned by Daisy, bringing world-class headwear right into the heart of the city.
 


A Peaky Connection

Birmingham and hats go hand-in-hand, thanks to the city’s starring role in the hit TV show Peaky Blinders. The gang’s signature flat caps are instantly recognisable, and Daisy says it’s a big draw for visitors.

“We get fans from all over the world who come here specifically for the Peaky Blinders caps,” she explains. “They’re basically a Baker Boy cap with a button on top, and they’ve become a real icon.”


From Passion to Business

For Daisy, hats are more than just accessories – they’re a love affair turned career.

“I wanted to set up my own hat shop because I fell in love with the business,” she tells us. “There was never a shop like this in Birmingham when I came.”

After working part-time in a hat shop, Daisy spotted a gap in the market and decided to bring something new to the West Midlands. Today, Peter Forson stocks a carefully curated range of hats from the world’s best brands – including Stetson, Borsalino, and Vivienne Westwood.
 


Luxury with a Local Touch

Beyond its shelves of finely crafted hats, Peter Forson also offers a selection of luxury accessories, many of which are available to browse online. But what makes the shop truly special is Daisy’s passion for bringing a touch of timeless style to Birmingham.

“It definitely feels great to bring a sense of luxury to the West Midlands,” she says with a smile.


By Order of the Peaky Blinders

Whether you’re hunting for the perfect fedora, a classic flat cap, or something bold and fashion-forward, Peter Forson has it all. And if you fancy channelling your inner Tommy Shelby, there’s no better place to start.

So next time you’re in Birmingham city centre, step into Great Western Arcade and find the perfect hat to make your own statement – by order of the Peaky Blinders.