Dry January doesn’t mean your social calendar has to dry up! Birmingham and the West Midlands are bursting with activities, offering plenty of alcohol-free ways to have fun, recharge, and make the most of the month. Whether you’re going booze-free for health reasons or just want to shake up your routine, here’s your ultimate guide to making Dry January a breeze.
 



Get active and adventurous

From perfecting your swing on the golf course to conquering climbing walls or speeding around a go-kart track, Birmingham and the West Midlands offer plenty of exciting ways to get active and try something new. Whether you're a seasoned pro or looking to start your year off on the right foot, there's an adventure waiting for you this January.
 



Grab a mocktail

Staying sober doesn’t mean sacrificing delicious drinks! The region is home to a huge range of vibrant spots serving up creative, exotic mocktails that’ll make you feel like you’re on holiday.

Head to NQ64 for a retro arcade with unique beverages to match, enjoy a colourful drink at Indico Mailbox, or try the handcrafted mood-enhancing mocktails at The Cocktail Club. Don’t miss the classic Indian-inspired refreshments at Dishoom or the chic atmosphere of The Lost and Found Birmingham. For a cosy café feel, Café Lovelife in Digbeth also whips up fantastic alcohol-free concoctions.
 



Explore museums and galleries

Birmingham is home to a wealth of cultural treasures, making it an ideal spot for a Dry January day out. Dive into the city’s rich history at the Birmingham Museum & Art Gallery, home to fascinating exhibitions about Birmingham and beyond. Explore local creativity and modern art at the Ikon Gallery, or uncover the city’s industrial heritage at Thinktank Birmingham Science Museum. Just a short trip from Birmingham, the Herbert Art Gallery & Museum in Coventry and Wolverhampton Art Gallery offer a mix of history, art, and fascinating exhibitions. Step back in time and experience history brought to life at the Black Country Living Museum in Dudley. Or for a unique glimpse into history, visit Sarehole Mill, the inspiration for Tolkien’s Middle-earth.



Relax at a spa

January is the perfect time to pamper yourself, and Birmingham and the West Midlands have some of the best spas to help you unwind. Book a solo day of relaxation or gather your friends for a luxurious retreat at destinations like The Belfry, New Hall Hotel and Spa, or Ardencote Manor Country Club & Spa. Whether you’re looking for a rejuvenating massage, soothing sauna, or refreshing facial, these tranquil escapes promise to melt your stress away.
 



Shop ‘til you drop

Retail therapy is the perfect way to treat yourself this Dry January, and Birmingham’s shopping scene has plenty to offer. Whether you're looking for stylish activewear to kickstart your fitness journey, pampering products for some self-care, or something in between, there’s a shop for you.

Explore the Bullring & Grand Central for big-name brands, or browse the boutiques at The Mailbox for a little bit of luxury. For something unique, the independent stores in Great Western Arcade or handcrafted treasures in the Jewellery Quarter are the perfect spots.
 



Catch a film or theatre performance

In the mood for a huge tub of popcorn and a great story? The region’s cinemas offer options for every film fan. Watch the latest blockbusters in 4DX or IMAX at Cineworld or Odeon, or enjoy a cosy indie flick at Everyman Cinema, the Midlands Arts Centre, or The Mockingbird.

Prefer live performances? Birmingham and the West Midlands boasts a fantastic theatre scene too, from timeless classics by the Royal Shakespeare Company to world-class ballet performances at the Birmingham Hippodrome. Check out what’s on at the region’s top theatres here.



Indulge in a sweet treat

From the picture-perfect pastries at EL&N Cafe, Perch, and Medicine Bakery, to the delicious customisable ice creams at La-Pop, the region’s dessert scene is a must-try. Pair your treat with a rich coffee or creamy hot chocolate for a warming winter treat.
 



Take a scenic wintery walk

Dry January is the perfect time to embrace the great outdoors. Stroll through the serene Walsall Arboretum, with its picturesque lakes and lush greenery, or take in the breathtaking views at Clent Hills, a favourite for walkers and nature lovers. For a mix of wildlife and history, head to Sandwell Valley Country Park, where trails weave through woodlands and open fields. Closer to the city, Sutton Park offers a peaceful escape with its expansive heathlands, forests, and lakes.
 



Looking for more Dry January inspiration? Visit our Things to See and Do and What’s On pages to discover exciting activities and attractions in the region!