Welcome to the UK Investment Summit

The West Midlands is a region of innovators, creators, and doers. It is where world-changing stories have been written. From Shakespeare to the Industrial Revolution, from heavy metal music to the football league. Iconic stories start here, and new chapters continue to be shaped. 

As the UK’s beating heart of creativity, culture, and sport, Birmingham and the West Midlands offer visitors unrivalled experiences. This is a region where heritage and modernity come together. It boasts seven Michelin-starred restaurants, Europe’s largest collection of Pre-Raphaelite art, more miles of canals than Venice, and one of the youngest, most diverse populations in Europe. 

Uncover the region that gave us Peaky Blinders, Black Sabbath, Led Zeppelin, The Specials, The Streets, Duran Duran, Shakespeare, JRR Tolkien and The Lord of the Rings, Lenny Henry, Julie Walters, Cadbury chocolate, the Balti, desi pubs, orange chips, HP Sauce, Birds Custard, the football league, lawn tennis, whistles, pen nibs, the industrial revolution, steam engines, modern bikes, Mini’s, and more miles of canals than Venice. 

Start your story in the West Midlands. 

Please enjoy your stay and take a moment to watch A West Midlands Welcome, a short film showcasing why this is the UK’s most exciting place to live, work, invest – and visit. 

Make the most of your stay in the West Midlands.

We’ve compiled a list of experiences and places to visit that reflect the region’s bold, creative, historic, and forward-looking character. From Michelin-starred dining and world-famous cultural institutions to iconic heritage sites, world-class sporting venues, and green spaces. Here are some highlights to enjoy during your stay.

Bold Flavours 

The West Midlands is the UK’s leading food destination, offering fine dining alongside authentic, world-inspired flavours. With a vibrant mix of Michelin-starred innovation and beloved local favourites, Birmingham is a city where food tells our story.

Cultural and Creative Hub

A hub of performance and imagination, the region is alive with cultural experiences. From world-class ballet to immersive theatre, classical concerts to street art in Digbeth, creativity is part of our DNA. 

Rich History and Heritage  

The birthplace of the Industrial Revolution and home to world-renowned craft and heritage, the West Midlands offers stories that span centuries.

Outdoor Adventures and Natural Escapes 

Escape the bustle of the city into green landscapes and waterways. The region offers beautiful gardens, historic houses, and miles of canals to explore.

Major International Events 

The region is a stage for global sport and music. From record-breaking arenas to historic football clubs, the West Midlands has events like no other.