Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

10 Places in the West Midlands That Feel Like You’re Abroad

  • 5 minute read

Some places just transport you. One minute you’re walking down the street and suddenly it’s like you’ve stepped into another country without ever handing over your passport. Birmingham and the West Midlands are full of them. From sizzling spices to dreamy architecture and continental vibes, here are…

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This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of fantastic events, from festivals to cultural celebration. Here are some of our top picks! Want even more? There’s so much to get up to in the region from 19-25 May! Take a look at more great things…

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Game On: Top Social Activities in Birmingham and the West Midlands

  • 3 minute read

Tired of the same old pub nights? If you're on the hunt for unforgettable things to do with your crew in Birmingham and the West Midlands, you’re in the right place. From high-tech virtual darts to foot-powered golf, this is your ultimate guide to the region’s must-try social activities. Let’s dive…

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