Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! The popular Birmingham Cocktail Weekend is back for its second winter edition, watch the moving story of two sisters in Black Power Desk or head to the MAC to see the latest creation by award-winning choreographer Jasmin…

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This November in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

November in Birmingham and the West Midlands is packed with fun! Do you see what I see? That's right, Christmas events are popping up, as the season switches from spooky to sparkling - and then there's our usual fantastic mix of music, showstopping theatre, comedy and sport to keep everyone…

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Your Guide to Slowing Down in Birmingham and the West Midlands

  • 5 minute read

When life feels a bit too busy, Birmingham and the West Midlands is the perfect place to help you hit pause. Think cosy cafes, drinks under the stars, gentle walks, and peaceful getaways. Whether you’ve got a whole weekend or just an afternoon to spare, there are countless ways to press pause…

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A Sparkling 2-Day Guide to Birmingham’s Jewellery Quarter

  • 10 minute read

If Birmingham had a crown, the Jewellery Quarter would be its brightest jewel. For over 200 years, this neighbourhood has been shaping the city’s identity – from master jewellers hammering out treasures that travelled the globe, to the craftsmen, artists, and storytellers who’ve kept its creative…

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