Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

What's On this May in Birmingham and the West Midlands

  • 4 minute read

May is packed with amazing events across Birmingham and the West Midlands! From live music and theatre to food festivals and sports action, here’s your essential guide. & Juliet Where: Birmingham Hippodrome When: 29 April – 3 May 2025 Experience Juliet's story reimagined with a pop-fuelled…

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This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of fantastic events, from sporting showdowns to delicious food festivals. Here are some of our top picks! Want even more? There’s so much to get up to in the region from 28 April - 4 May! Take a look…

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As You Like It: Your Ultimate Two-Day Guide to Stratford-upon-Avon

  • 7 minute read

In Stratford-upon-Avon, every cobblestone feels like it has a story to tell - and probably a sonnet too. Nestled in the heart of Warwickshire, this charming market town really has it all. While it’s best known as Shakespeare’s birthplace, its magic goes far beyond the Bard. Over the course of two…

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Paint the Town Pride: Your Weekend Guide to Birmingham Pride

  • 5 minute read

While Birmingham Pride undoubtedly takes centre stage during its annual festivities, the city offers a plethora of activities and attractions to explore before and after the rainbow-coloured celebrations! From cultural gems and world-class shopping to mouthwatering food and luxury stays, here’s how…

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