Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of amazing events, from unique festivals to iconic performances. Here are some of our top picks! Want even more? There’s so much to get up to in the region from 30 June - 6 July! Take a look at more…

Learn More

It Starts Here: How the West Midlands Shaped Global Music

  • 7 minute read

From pioneering heavy metal to sparking a ska revival, from global chart-toppers to underground innovators, this part of the UK has produced artists and movements that shaped music as we know it. With this summer’s Super Weekend set to celebrate that legacy - from Black Sabbath’s legendary reunion…

Learn More

This July in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

July in Birmingham and the West Midlands is buzzing with excitement! From dazzling stage shows and world-class live music to epic sporting showdowns, foodie festivals, and cultural celebrations, this month is packed with unforgettable experiences. Here are some of our top picks! Want even more?

Learn More