Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

Your Guide to Slowing Down in Birmingham and the West Midlands

  • 5 minute read

When life feels a bit too busy, Birmingham and the West Midlands is the perfect place to help you hit pause. Think cosy cafes, drinks under the stars, gentle walks, and peaceful getaways. Whether you’ve got a whole weekend or just an afternoon to spare, there are countless ways to press pause…

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This Week in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of amazing events, have a great tome at the Birmingham Literature Festival, enjoy a cult comedy show or visit an autumnal market in the beautiful setting of Birmingham Botanical Gardens. Here are…

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A Sparkling 2-Day Guide to Birmingham’s Jewellery Quarter

  • 10 minute read

If Birmingham had a crown, the Jewellery Quarter would be its brightest jewel. For over 200 years, this neighbourhood has been shaping the city’s identity – from master jewellers hammering out treasures that travelled the globe, to the craftsmen, artists, and storytellers who’ve kept its creative…

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This October in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

October in Birmingham and the West Midlands is packed with autumnal fun! From spooky goings-on and iconic musical moments to showstopping performances and even a city-wide cocktail festival, this month is packed with unforgettable experiences. Here are some of our top picks! Want even more? There’s…

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Spooky Season and Autumn Adventures in Birmingham and Beyond

  • 4 minute read

As the nights grow longer and the leaves turn golden, the West Midlands transforms into a playground for spooky fun and autumnal adventures. Whether you’re seeking ghostly encounters, pumpkin-filled days out, or just a cosy café, there’s something for you this season. Here’s your guide to the best…

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