Merlin Entertainments
Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.
Merlin Annual Pass
Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!
Birmingham Blog - Things to Do
Your Go-To Student Guide: Explore Birmingham and the West Midlands Your Way
- 9 minute read
Welcome to Birmingham and the West Midlands, the region that has something for everyone – yes, even you, the student who’s lived off noodles for a week just to save for that one night out. Whether you’re a foodie, an adrenaline junkie, a culture vulture, or just looking to have a great time without…
Learn MoreThis September in Birmingham and the West Midlands: Our Top Picks
- 1 minute read
September in Birmingham and the West Midlands is packed with summer fun! From heritage trails and foodie festivals to family-friendly performances and outdoor theatre performances, this month is packed with unforgettable experiences. Here are some of our top picks! Want even more? There’s so much to…
Learn MoreSummer of Sabbath: A Rocking Guide to Birmingham for Black Sabbath Fans
- 11 minute read
Updated 26/08/2025 This July, Birmingham – the birthplace of heavy metal – welcomed its prodigal sons home for one final time. Black Sabbath’s original lineup reunited for a historic hometown show at Villa Park, marking a powerful moment in the city’s musical legacy. The band was also honoured with…
Learn MoreThis Week in Birmingham and the West Midlands: Our Top Picks
- 1 minute read
There is so much to enjoy in Birmingham and the West Midlands this week! Get ready for a whole load of amazing events, from unique festivals to showstopping performances for all the family. Here are some of our top picks! Want even more? There’s so much to get up to in the region from 25-31 August!
Learn MoreFeel-Good Food: Fresh, Nourishing Dining in Birmingham and Beyond
- 5 minute read
In Birmingham and the West Midlands, great dining is about more than taste – it’s about how good you feel after the last bite. The region’s best chefs are leaning into fresh, seasonal produce and quality ingredients that keep flavours vibrant and plates naturally wholesome. Whether it’s vegetables…
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