Action and Communication

Sustainability Strategy

To effectively embed sustainability across your business you need a plan. A sustainability strategy sets out your priorities, where and how you are going to focus your resources, what success looks like, and helps you communicate to the people who matter to your business. Importantly, it makes sure that your sustainability efforts are aligned to your business priorities – and part of everyone’s job.

This guide will help you create a sustainability strategy for your organisation, whatever sector or size.

Once your strategy is in place and influencing your operations, there are lots of reasons to tell people about what you are doing to make your business more sustainable, including:

• Raising awareness that you’re a sustainable business 

• Letting your employees your expectations of them 

• Driving sales 

• Building customer loyalty and attracting new customers 

• Attracting investment 

• Supercharging your reputation 

This guide is designed to help you make more of your sustainability story.

Learning from others
 

If you’re looking for inspiration on how to operate more sustainably, learn from others! In this section we’ve put together case studies showcasing how a range of tourism businesses have approached sustainability and the benefits they have seen as a result. It’s just as important to learn from mistakes though. Speak to peers and friends about their work on sustainability and think about what you can learn from it.