Moda, Loudon’s Yard has partnered with Edgbaston Village residents to launch a series of botanical-themed specials, including a pizza and cocktail, available for guests to enjoy from 5th June


To mark the news that reservations are now live for Moda, Loudon’s Yard, Moda Living is partnering with local independent businesses, Smoke & Ash and Chapter, to launch a series of specially curated menu items, inspired by botanical artist and gardening publisher Jane Wells Webb Loudon.  


The independent eateries, located on Greenfield Crescent in Edgbaston Village, have each created a menu special with a botanical theme as part of the partnership. Chapter, which opened in 2021 with the aim of showcasing British cuisine, has created ‘Loudon’s Choice’, a gin cocktail containing Edinburgh Gin, honey, syrup, lemon, and fresh mint, all served in a champagne flute, with a cucumber bitters-rinsed rim. The cocktail will feature on Chapter’s drinks specials menu for the rest of the summer. 


Smoke & Ash, the popular pizzeria which opened its doors in 2022, has created a limited-edition pizza to match the theme. ‘Loudon’s Slice’ is a Neapolitan-style white pizza, topped with fior di latte mozzarella, homemade lemon and rocket ricotta, fresh garden peas, pancetta, fresh rocket and lemon zest shavings, mint, basil, and burrata. The pizza will be available to order from the specials menu for two weeks.


The special menu items are available to order from Chapter and Smoke & Ash from the 5th of June and mark Moda’s commitment to ensure that Moda, Loudon’s Yard becomes part of Edgbaston’s already thriving community. 


Moda, Loudon’s Yard is the first phase of Moda’s New Garden Square Masterplan, which will deliver a further 2,000 homes across a range of tenures, as well as outstanding public realm, commercial units, and workspace, creating a brand-new district in the heart of Edgbaston. Located on the Calthorpe Estate, the studio, 1-, 2- and 3- bedroom homes are pet friendly and now available to view and reserve with alternative deposit options available. 


Bespoke amenities include a bookable private dining room, co-working spaces, and common areas including a resident’s lounge, and lounge coffee bar.


Residents can also make the most of a private garden, courtyard, and BBQ area, as well as being just a stone’s throw away from the Edgbaston Village precinct and the Birmingham Botanical Gardens, which was designed by Jane’s husband, John Loudon.


Moda Living is also producing a guide to the Edgbaston area, which will encourage residents to explore the businesses, attractions, landscapes, and landmarks that are on their new doorsteps. The guide will be delivered to each Moda, Loudon’s Yard apartment and available to pick up from businesses from June.


 Davey Watts, General Manager, Loudon’s Yard, said: “One of the most exciting parts of Moda, Loudon’s Yard, is its location. Edgbaston Village is a beautiful and thriving area and home to a range of exciting independent businesses. We’re really proud to be partnering with the likes of Chapter and Smoke & Ash to launch a series of botanical themed menu items for their customers to enjoy and are also looking forward to launching our own guide to the area this month which will enable our residents to discover more of what Edgbaston has to offer.”

This latest development from Moda Living joins its portfolio of thriving neighbourhoods in Birmingham. Its first, – Moda, The Mercian –opened in 2022 bringing 472 new homes to the heart of Broad Street. In addition to the 2,000 homes being delivered at New Garden Square, 722 homes are under development at Moda, Great Charles Street in the Jewellery Quarter, and a further 1,000 are planned at Moda, Stone Yard in Digbeth. 

Register your interest in Moda, Loudon’s Yard here.