Birmingham and the West Midlands Visitor Pass

Welcome to Birmingham and West Midlands. The home of the Peaky Blinders, Black Sabbath, the Balti, Lord of the Rings, Williams Shakespeare, and Cadbury Chocolate.

Discover the best of the West Midlands with the Birmingham and West Midlands Pass (launching soon). This all-in-one digital pass opens the doors to the region’s top attractions, including Cadbury World, Warwick Castle, Legoland Discover Centre, West Midlands Police Museum, and so much more. Beyond these must-see sites, you’ll enjoy exclusive discounts at local hotels, restaurants, shops, and unique experiences.

The pass is your key to exploring the region’s rich heritage, vibrant culture, and stunning landscapes, all while saving on your adventures - launching soon.