Cadbury World fundraising raises £41k across 19 charities

Cadbury World has announced it has donated £41,500 to be shared between 19 charities, thanks to generous contributions from visitors, staff and The Cadbury Foundation throughout 2022.

Midlands-based charities, including Guide Dogs in Birmingham, Birmingham Children’s Hospital, Cannock-based charity Special Needs Adventure Playground (SNAP) and national charities Make a Wish and Royal British Legion, are just five of the 19 charities which received support and a proportion of the figure from the chocolatey attraction.

Visitors to Cadbury World raised £10,700 of the substantial amount by dropping donations in the Aztec Jungle pond, donation buckets and charity stands at the attraction's entrance. Staff members at Cadbury World also completed 37 charity events throughout the year including team cake sales, sponsored events and raffles, which generated £8,300 for the charities.

The Cadbury Foundation, which was set up in 1935 in recognition of Richard and George Cadbury and their investment into the welfare of their employees and the local community, also contributed a significant sum of £17,500 to the total. As part of its ‘Your Charity Your Choice’ scheme, The Cadbury Foundation made a £5,000 donation to the attraction in aid of Guide Dogs in Birmingham, which is funding training for guide dog, Rosie. The foundation also recognised the attraction’s fundraising efforts and matched the total amount raised through its Cash Match initiative, which doubled the sum of money for the charities.

Each year, employees at Cadbury World select charities and projects close to their hearts and support them throughout the year through encouraging visitor contributions, staff fundraising events and providing on-site space at the attraction for a number of charities to raise awareness and donations.

Michelle Darragh, assistant visitor services manager and community champion at Cadbury World, nominated Guide Dogs in Birmingham as one of the charities to support throughout the year. Michelle said: “It’s fantastic to see how donations can help to fund and support an incredible charity like Guide Dogs for the Blind. For charities that rely almost entirely on public donations, such as Guide Dogs for the Blind, continuing to help and support is so important.”

SNAP is a small, Cannock-based charity supporting young people with disabilities to join in with the types of play others may take for granted. Cadbury World’s Operations Manager Tim Gimbert nominated SNAP as one of the charities to support throughout the year, which will use the funds donated to continue providing a safe, secure and non-judgemental play area for children and adults with special needs.

Tim commented: “For an independent charity such as SNAP, contributions of any size will make an incredible difference and help them enhance their facilities for local community groups. I’m delighted that we were able to help the charity throughout the year and that with our efforts, SNAP can continue to deliver its fantastic support for so many people.”

Kelly Farrell, community affairs manager at Mondelēz International, commented: “We’re incredibly proud to continue the spirit of the Cadbury brothers and support so many wonderful charities and projects which make a real difference to the lives of so many people. It’s still just as important to invest in local communities today as it was in 1935 and it’s a real honour for us to continue the work of the foundation 88 years later.”

For more information about Cadbury World, please visit www.cadburyworld.co.uk, and for further details on The Cadbury Foundation, head to www.cadbury.co.uk/cadbury-foundation.