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Primark, the international fashion retailer, is excited to announce a brand- new partnership with Smokey Barbers. Today, Smokey launched his first barber shop outside London at Primark’s flagship Birmingham store. Smokey has fast become one of the most vibrant brands in the UK for grooming services, and the Smokey Barbers team will now offer customers a world class styling service in a modern urban setting at the world’s biggest Primark store. Primark Manchester will also welcome a Smokey Barbers later this month on 29th September.

Smokey Barbers has over 10 years’ experience in the industry and has built a reputation as the go-to place to catch a trim for some of the biggest footballers in the UK. From its two established London-based barber shops, Smokey’s brand has gained a loyal following, welcoming everyone to sit back, relax and enjoy their services.

The Smokey Barbers grooming menu at Primark will be no different and will offer a variety of traditional and on-trend services for all, at competitive prices. Smokey Barbers’ mission is to offer a great service and professional experience that exceeds customer’s expectations. Key services include hair styling, facial shaves and waxing. Prices start at £12 for a one level cut and customers will be able to enjoy hair patterns and colours from as little as £5, as well as deals and bundles for customers to treat themselves to.

Primark’s Director of New Business Development, Tim Kelly said: “We are excited to welcome Smokey Barbers to Primark and to be in partnership with such a great team who will offer customers world-class grooming services. We continually look to enhance our in-store experience in ways that engage our customers in the excitement and fun of shopping at Primark, and now we look forward to offering customers a great variety of services by Smokey Barbers while shopping our fantastic collections in-store.”

Smokey said: “We are delighted to be working with Primark on this massive opportunity to open our first barber shops outside of London, offering customers world class styling services at a great value prices. This is the beginning of something amazing and we look forward to bringing our touch to the cities of Birmingham and Manchester.