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The stars of the West Midlands tourism industry have been crowned at the 2024 West Midlands Tourism Awards, celebrating 14 winners from the region’s visitor attractions and venues. 

Businesses across the region’s accommodation, arts, food & drink, visitor attraction and heritage sectors were honoured in categories including New Tourism Business and Taste of the West Midlands.  

Hosted at The Bear Grylls Adventure in Solihull, the awards celebrated the hard work and dedication of the West Midlands’ visitor attractions and venues to providing excellent visitor experiences. Among the winners, Birmingham-based restaurant Chapter took home first prize for Taste of the West Midlands, Warwick Castle won Large Visitor Attraction and Shrewsbury Food Festival came first for Event of the year.  

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The event was hosted by Ayo Akinwolere, former Blue Peter presenter and current BBC journalist and presenter, with entertainment from Birmingham three-piece band, Yung Bruddas.  

Andrew Lovett, chair of the West Midlands Tourism and Hospitality Advisory Board, said:   

“This year’s West Midlands Tourism Awards gave us the opportunity to come together to applaud the talent, business acumen and hard work of our tourism sector. 

  

“With an evening of celebration and entertainment, we paid tribute to the visitor attractions, events, accommodation, and hospitality venues, which have helped the region to secure record visitors, create jobs and grow the tourism economy.  

  

“These awards get better each year and I thank the judges for their dedication in drawing out the best of the best. The West Midlands Tourism Awards showcased the versatility of The Bear Grylls Adventure venue in Solihull for evening events, featuring a diver in the aquarium with the #WMTA24 hashtag for all the guests.  

  

“Congratulations to the winners and runners-up in each category, all of whom can be extremely proud. We hope the winners go on to even wider recognition at the national awards later this year.”  

The winners (gold) and runners-up (silver) from the 2024 West Midlands Tourism Awards automatically qualify for the VisitEngland Awards for Excellence, to be held in June, where our winners will be in with a chance of recognition as national champions.  

The awards are supported by the West Midlands Growth Company, the region’s official destination marketing agency. This year's awards sponsors included University College Birmingham, Discus Cyber Security Services, Birmingham and West Midlands Convention Bureau and Pertemps Network Group. 

The West Midlands Tourism Awards 2024 winners included:  

  

  

Accessible & Inclusive Tourism Award  

Midlands Art Centre 

Gold 

St Mary’s Guildhall 

Silver  

Burlton Cottages & Spa 

Bronze 

Business Events Venue of the Year  

Warwick Conferences  

Gold  

Telford International Centre 

Silver  

Millennium Point 

Bronze 

Camping, Glamping, Holiday Park & Small Serviced Accommodation of the Year  

Love2Stay Shrewsbury 

Gold  

Scout’s Meadow 

Silver  

Riverside Cabins 

Bronze 

Ethical, Responsible & Sustainable Tourism Award  

Riverside Cabins  

Gold  

Broome Park Farm B&B 

Silver  

Clayton Hotel Birmingham 

Bronze  

Tourism Event/Festival of the Year  

Shrewsbury Food Festival  

Gold  

Mosely Folk & Arts Festival 

Silver  

Birmingham 2022 Festival & Birmingham Festival & The Midlands Air Festival  

Bronze (Joint) 

Experience of the Year  

Shakespeare Distillery 

Gold  

The Shropshire Distillery  

Silver  

Go Ape Cannock 

Bronze 

Large Hotel of the Year  

Coombe Abbey Hotel  

Gold  

Clayton Hotel 

Silver  

Edgbaston Park & Conference Centre 

Bronze  

Large Visitor Attraction of the Year  

Warwick Castle 

Gold  

Alderford Lake 

Silver  

Luna Springs Digbeth  

Bronze  

New Tourism Business Award  

West Midlands Police Museum 

Gold  

Marrington Escapes 

Silver  

Kin Kitchen 

Bronze  

Pub of the Year  

The Canal House 

Gold  

The Coach House 

Silver  

Dhillon’s Brewery 

Bronze 

Small Serviced Accommodation of the Year  

Fishmore Hall 

Gold  

Goldstone Hall Hotel & Gardens 

Silver  

Broome Park Farm B&B 

Bronze  

Self-Catering Accommodation of the Year  

Burlton Cottages & Spa 

Gold  

Ironbridge View Townhouse 

Silver  

Puddle Duck Cottages 

Bronze  

Small Visitor Attraction of the Year  

Shakespeare’s Schoolroom & Guildhall 

Gold  

Cotsworld Distillery 

Silver  

Selly Manor Museum 

Bronze  

Taste of the West Midlands  

Chapter 

Gold  

Libertine Burger 

Silver  

Baxter Baristas @ 16 Hales Street 

Bronze