Love is well and truly in the air at Selfridges Birmingham, celebrating Valentine's Day in store with a range of heartfelt gifts and activities for friends and lovers to discover.

Those looking to shop online can find a wide selection of thoughtful keepsakes and an invitation to join online events; Dial-a-Psychic, get important answers on matters of the heart from 9 – 14 February, set and manifest love intentions with Psychic Sisters Love Meditation on 10 February.

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Celebrate with a personal touch at Selfridges Birmingham and discover the personalisation service on a choice of Le Labo fragrance or visit Coach for complimentary monogramming on Coach accessories.

A Valentine’s pop-up on Level 1 unveils a selection of specially selected gifts and a pianist in store serenades passers by with love songs from 11 – 13 February from 2–6pm on Food Hall, Level 1. For a sweet treat, Krispy Kreme are serving Love Heart inspired doughnuts.

Those looking to share a memorable gift of experience can purchase a specially curated package from Experience Concierge – 7 exclusive gift packages tailored to all interests and needs include The Olfactory Experience, The Ultimate Selfridges Birmingham Experience and The Makeover.

Selfridges Experience Concierge offers a chance to meet with experts from one-to-one fragrance consultation, a make over with Charlotte Tilbury or a styling experience with a personal shopper. A number of packages are rounded off with a relaxing visit at San Carlo Fumo.

Gifts start from £55 and are available now to book in store, online or email Selfridges Birmingham.

Find Experience Concierge at Selfridges Birmingham by Food on Level 1.