Produced by Dawn Jenks and Donna Oluban over two days, the impressive display weighs 10kg – the equivalent of 222 standard bars of Cadbury Dairy Milk.

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Displaying an array of chocolate creations, the beach features a traditional ice-cream van, beach hut, sandcastle and an assortment of the attraction’s iconic Chuckle Beans who are enjoying a day out at the beach.

The creative scene includes sand crafted from a mix of white and milk chocolate, plus a 3D wave sculpted using chocolate mixed with blue cocoa butter, with white detailing. The ice-cream van includes yellow and white chocolate stripes piped by hand, plus a handmade cone sitting atop it. The beach hut features a wood-effect finish and the Chuckle Beans have hand-piped detailing which includes sunglasses, swimwear and even a sun hat.

Six Chuckle Beans can be spotted within the scene, catching waves, sunbathing under a parasol and enjoying a treat from the ice-cream van. The creation will be on display for guests to see throughout the summer holidays in Cadbury World’s Chocolate Making zone.

Cadbury World is home to 14 chocolatey zones that showcase the history, making and magic of Cadbury. From catching the talented chocolatiers in action in the Chocolate Making zone and practising your piping skills in the Have A Go zone, to learning about the history of the cocoa bean through the Aztec Jungle and riding on the Crunchie Rollercoaster in the 4D Chocolate Adventure, there’s plenty for visitors of all ages to enjoy at Cadbury World this summer.

Gerrard Baldwin, General Manager at Cadbury World, commented: “With so many families unable to make it to the beach this summer, we decided to bring the beach to Birmingham for everyone to enjoy. Taking our incredible chocolatiers two days to create, the beach scene will be available for visitors to see in our Chocolate Making Zone for the next six weeks.

“Cadbury World offers everything you need for a fantastic day out this summer, from an assortment of chocolatey zones, a brand new circus-themed stage show starring Freddo, plus our outdoor African Adventure Play Area. We look forward to welcoming visitors, whatever the weather.”

For more information and to book tickets, please visit