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Iconic shopping, dining and leisure destination, Bullring & Grand Central, will be hosting The Self-Love Sanctuary event with popular influencer, Lou Featherstone AKA Luinluland, on 10th – 11th February.

Knowing that some women in their 40s, 50s and 60s have lost their sense of self with life, family, and work pressures, Bullring & Grand Central will be hosting a free two-day event that aims to make ‘the invisible woman’ feel empowered with a space dedicated to self-love. The Self-Love Sanctuary, located on Level 2 near Selfridges, will be a bold and brave safe space with inspirational mantras to leave those visiting feeling inspired to be their best self.

Fronted by influencer Luinluland, a 50-something British mum who has been travelling across the USA in her vintage bluebird bus spreading the word of the Self-Love Revolution, the event boasts an itinerary packed with styling workshops, silent discos and an inspiring panel discussion between women from all different walks of life.

Lou, who has over 61k followers on Instagram, grew up in the West Midlands and has a bold expressive obsession with self-love that she wants to share with others. During the weekend she will share her personal journey with attendees through tips, advice and words of encouragement.

The full schedule consists of:

Friday 10th February



12pm – 2.30pm

Self-love in style – Lou, who is known for her unique style, will be sharing some of her top styling tips and favourite pieces available from around the centre.

3pm – 5pm

‘Shake your beauty/booty' Silent Disco – Celebrate the weekend with an afternoon of silent disco fun with cocktails, cheeky cupcakes and empowering tunes.

6pm – 7.30pm

The Tunnel of Love – A deep dive into self-love and ways to feel it.

Saturday 11th February



10am – 12pm

Self-love in style – Lou is back for day two and will kick off the day with another fun and interactive styling session.

12.30pm – 1.30pm

Why the *%$@ don’t love ourselves more? panel discussion – We’ve gathered some of the most inspiring women from across various industries to deliver an empowering talk about their journeys and to share their advice and tips.

2.30pm – 3.30pm

‘Shake your beauty/booty' Silent Disco – Another chance to dance like no one is watching at Lou’s silent disco. Cheeky cupcakes and cocktails are included too!

5pm – 6pm

The Tunnel of Love – A deep dive into self-love and ways to feel it.

6pm – 7pm

The Happiest Hour Ever! Release your inner happy with Lou, some tunes and cocktails/mocktails.

Throughout both Friday and Saturday, visitors to the centre will be able to also enjoy music from DJs, positive and empowering affirmations and The Selfie Love Station – a beautifully lit area that will enable shoppers to capture the perfect selfie. Lou’s specially curated collection of self-love gifts will be on display highlighting products from retailers across the centre including Selfridges, Kenji and Kick Game.

Beauty brand, Morphe will be on hand during the two days to provide complimentary beauty demos and there will be a chance for attendees to win Bullring & Grand Central gift cards.

Danielle Bozward, Marketing Manager at Bullring & Grand Central, commented: “We’re so excited to be hosting The Self-Love Sanctuary at Bullring & Grand Central this Valentine’s Day weekend. This is going to be two-days of empowerment and fun for our visitors, and we’re sure that everybody who attends will leave feeling fabulous! Lou is such an inspiring presence and anything but invisible, so we’re thrilled to be working with her to offer our customers an experience like no other.”

Lou Featherstone added: “I love Bullring & Grand Central and spent lots of my time growing up visiting the centre so I’m really looking forward to hosting The Self-Love Sanctuary. This event is all about speaking to the ‘invisible woman’ and making her feel fabulous. Who says that you have to wait for somebody to buy you something for Valentine’s Day? Buy it for yourself! I’m so excited to share my tips, advice and journey, it’s going to be an incredible weekend!”

Tickets for the individual sessions can be booked now at For more information about The Self-Love Sanctuary please visit