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With the countdown to Christmas now on, visitors to Bullring & Grand Central can shop and explore 12 new shiny stores.

The popular retail and leisure destination has further expanded its diverse offering for Brummies with the exciting additions of popular brands such as Nike Rise, Marks & Spencer, Pull&Bear and Bershka, and Lane7.

  1. Nike Rise – The UK’s second-ever ‘Nike Rise’ concept store, and the first outside of London, is now open on Rotunda Square. Boasting 13,000 sq ft, the new concept offers accessible in-store tech and features several data-driven elements, tailored to customers’ purchasing decisions.

  1. Goldsmiths - Luxury watch and jewellery retailer, Goldsmiths, has officially opened its new, double-storey showroom at Bullring & Grand Central. With a dedicated entrance for the new Rolex area and additional luxury brands on show, including Cartier, TAG Heuer, TUDOR, Hublot, Longines and Rado, visitors are able to immerse themselves with a high-end shopping experience.

  1. Marks & Spencer - The new 68,000 sq ft Marks & Spencer store on Level 0 and 1 makes sure that customers can tick everything off their list with ranges of clothing, home and beauty products, alongside its popular food hall.

  1. JD Sports – Opting to open its biggest flagship store of the year in Birmingham, JD Sports has a wide variety of brands on offer for visitors to explore the Christmas, including Nike, Adidas, The North Face, Under Armour and Juicy Couture.

  1. The HMV Shop – The former HMV store on Level 1 has recently undergone a refresh to become The HMV Shop. The new store concept provides Brummies with a variety of fan-focused pop culture offerings, including vinyl, films, TV box sets, pop culture merchandise and music technology.

  1. Pull&Bear and Bershka – For the first time in the West Midlands, Pull&Bear and Bershka have opened their doors for customers to explore the popular streetwear brands. The neighbouring stores on Level 2 are spread across a 36,453 sq ft unit offering the brands’ much-loved collections.

  1. Lane7 – Visitors can embrace their competitive side this Christmas at the new Lane7. The brand’s flagship venue is set across three floors, offering a boutique bowling experience, alongside retro arcade games, beer pong stations and karaoke.

  1. Sandbox VR – Sandbox VR, the group virtual reality gameplay and competitive socialising experience, opened its first location outside of London at Bullring & Grand Central earlier this year. Perfect for catching-up with friends, visitors can immerse themselves into a wide variety of exclusively designed interactive worlds, including ‘Squid Game: The Challenge’, during the lead-up to Christmas.

  1. Canada Goose – Fans of Canada Goose will be excited to hear that the brand has opened a pop-up store at Bullring & Grand Central, bringing a seasonal selection of luxury outdoor wear to wrap-up warm over the winter months.

  1. Shokupan – Renowned for serving lunch in only two minutes, Shokupan has set-up-shop in Grand Central, providing those on-the-go with a quick option to grab a bite to eat while shopping.

  1. Banana Tree – Adding to the destination’s all-encompassing dining options, Bullring & Grand Central also recently welcomed award-winning Pan-Asian restaurant, Banana Tree, located on St Martin’s Walk, offering a range of cocktails and street food.

  1. Design 44 – Championing independent and local Brummie businesses, Design 44 houses an award-winning selection of curated gifts, perfect for stocking fillers.

With only a couple of weeks to go until the big day, visitors can make the most of Bullring & Grand Central’s opening hours, whether that’s for last-minute shopping or a late-night social plan with family and friends. For more information on Bullring’s Christmas opening hours, please visit here and for Grand Central’s Christmas opening hours, please visit here.

Dan Murphy, General Manager at Bullring & Grand Central, commented: “We are thrilled to be able to offer such an extensive and exciting line-up of new store and leisure experiences, ahead of Christmas. The sheer number of high-profile openings in the last three months reaffirms the ‘flight to quality’ we have witnessed at Bullring & Grand Central this year, and the confidence brands have in the in-store experience, particularly in the right city centre location.

“We always knew 2023 was going to be a transformational year for us, as we continued to focus on enlivening our spaces with new brands, concepts and market firsts. We are well positioned going into 2024, with some exciting brands set to open, including TOCA Social.”