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Following the latest UK Government announcement, The Bear Grylls Adventure will reopen to the public from Saturday 4th July for guests with pre-booked activities and experiences.

The majority of the Adventure Activity Centre’s indoor and outdoor activities will once again be open to visitors, giving guests the opportunity to try one of the many unique experiences on site. Visitors can tackle Europe’s tallest High Ropes, feel the rush of freefall in the iFLY Indoor Skydiving wind tunnel or try their hand at beating Bear Grylls’ record time on the Royal Marines-inspired Assault Course, to which each visitor has unlimited access during their visit.

The Cage Snorkel experience will also reopen from the 4th of July, giving those who take part a unique look into the attraction’s custom tropical tank. The Bear Grylls Adventure tank is home to almost 1,000 creatures, including Black Tip Reef Sharks, Nurse Sharks and Cownose Rays, all of whom have remained onsite throughout lockdown, cared for by a small team of dedicated Aquarists who have provided their individual food requirements and carefully monitored the water quality in order to keep them fit and healthy.

To be one of the first to return to The Bear Grylls Adventure on the 4th July, pre-booking your adventure online at  will be essential due to reduced capacities on each activity to comply with Government social distancing guidelines. For those who may want to visit later in the year, activity gift vouchers are also available online at a 20% discount, which are valid for 12 months.

On arrival, visitors will see significant and reassuring new safety measures in place such as contactless temperature checking before entry, new routes around the attraction, new queuing formats, staff wearing Personal Protective Equipment and enhanced cleaning, in alignment with Government guidelines.

General Manager Marc Bell says:

“We are thrilled to be reopening from the 4th of July, and the team have done an amazing job while we have been closed to ensure the new safety measures are in place across the attraction. We’re confident that we can offer the amazing adventure experience that we know our visitors love, in line with best practice advice on social distancing and hygiene. We can’t wait to reopen our doors and begin making memories with our guests again!”

COVID-19 secure processes in place

A number of key processes have been implemented to ensure visitor safety, including:

  • Social distancing measures applied across all areas of the attraction with modified group sizes and frequencies for each activity
  • Staff and guest health screening will be taking place on site on arrival via a non-invasive, contactless temperature checker
  • Hand sanitisation stations located throughout the attraction for guests to use during their visit
  • Enhanced cleaning regimes in all common areas and for all shared equipment
  • Use of hygiene screens at all desks and till areas
  • Guest-facing staff will be equipped with PPE during guest interactions
  • All visitors must bring a suitable face mask/covering with them as guests will be required to wear a face mask/covering in order to participate on a number of activities at the attraction. Limited exemptions apply
  • We are encouraging our customers to use contactless payment whilst in the attraction

For more details on the measures in place to protect our guests and staff and any updated changes

The Bear Grylls Adventure is delighted to of been awarded the VisitEngland ‘We’re Good to Go’ industry charter mark. This verifies that our attraction meets the Government and public health guidance on COVID-19 and that we have all the required health and safety processes in place to ensure our visitors have a safe and enjoyable visit.

The Bear Grylls Adventure is part of Merlin Entertainments, the world’s second-largest visitor attraction operator and we have been able to draw on industry-leading procedures from other global attractions in the Group to deliver a best practice, safe reopening for our visitors.

Nick Varney, Merlin Entertainments’ CEO, said:

We look forward to welcoming guests from across the UK back to our sites, just as we have done successfully across Asia, Australia, New Zealand, Europe and North America. In each location, we have seen our guests embrace the ‘new normal’ and actively adhere to the new safety measures we have put in place. After the extended lockdown, we recognise that people need leisure and escapism and to make new happy memories with those they love. We look forward to helping them do just that.”

With holidays abroad still looking unlikely this year, The Bear Grylls Adventure is the perfect way to experience something new without ever having to leave the city. Just a few minutes’ walk from Birmingham International Train Station, and with activities suitable for guests aged 8 and up, adventure is right on the doorstep. - (