West Midlands Tourism Awards: 2027 Finalists
The finalists in the 2027 West Midlands Tourism Awards (WMTA) have been revealed, with 35 venues, attractions and experiences from across the region vying to be crowned best in their category.
Now in their seventh year, the WMTAs celebrate the region’s best accommodation, business, cultural and sporting event venues, food and drink settings, and visitor and heritage attractions.
Seventeen awards are up for grabs this year, including Large Visitor Attraction of the Year, Pub of the Year, Restaurant of the Year, Experience of the Year, and Business Events Venue of the Year. The finalists in two further award categories – ‘Tourism Event/Festival of the Year’ and ‘Unsung Hero’ – will be announced in December.
The winners in all 17 categories will be revealed at a glittering awards ceremony early in the New Year, with more than 250 guests expected to be in attendance.
Gold and silver winners in each category from the WMTAs are automatically put forward for Visit England's National Awards for Excellence, giving West Midlands businesses the chance to earn recognition at a national level.
At the 2026 National Awards for Excellence, two West Midlands venues were recognised; Warwick Conferences won gold for Business Venue of the Year, and Edgbaston Park Hotel won bronze in the Regenerative Tourism Award.
Accessible and Inclusive Tourism Award:
- Burlton Cottages & Spa (Shrewsbury)
- The Eastside Rooms and Aloft By Marriott Birmingham Eastside (Birmingham)
- Stourbridge Glass Museum (Dudley)
Business Events Venue of the Year:
- Millennium Point (Birmingham)
- thestudiobirmingham… (Birmingham)
Café/Coffee Shop of the Year:
- Encore Café (Solihull)
- The Falcon Coffee Lounge (SUA)
- The Hive Café and Bakery (Birmingham)
Camping, Glamping and Holiday Park of the Year:
- The Barns at Blackwater Meadow (Shropshire)
- School Farm Holidays (Shrewsbury)
International Tourism Award:
- Stourbridge Glass Museum (Dudley)
- The Royal Air Force Museum, Midlands (Shropshire)
Regenerative Tourism Award:
- Burlton Cottages & Spa (Shrewsbury)
- Cow & Sow Birmingham (Birmingham)
- Fordhall Organic Farm (Shropshire)
- Warwick Conferences (Coventry/Warwickshire)
Experience of the Year:
- A Taste of Shrewsbury Food Tour (Walking Food Tours UK)
- Prison Escape (Shrewsbury Prison)
- The Underground Experience (Dudley Canal & Caverns)
Restaurant of the Year:
- Cow & Sow Birmingham (Birmingham)
- The Warwick (Warwick)
- The Woodsman Restaurant, part of the Hotel Indigo (Stratford)
Large Hotel of the Year:
- Clayton Hotel Birmingham (Birmingham)
- Coombe Abbey Hotel (Coventry)
- The Fairlawns Hotel & Spa (Walsall)
Large Visitor Attraction of the Year:
- Belgrade Theatre (Coventry)
- Shrewsbury Prison (Shrewsbury)
- The Royal Air Force Museum, Midlands (Shropshire)
New Tourism Business of the Year:
- Elle's Coventry (Coventry)
- Splash Art Republic Birmingham (Birmingham)
- The Tufting Spot (Birmingham)
Pub of the Year:
- The Covered Wagon (Birmingham)
- The Queens Head (Birmingham)
Self Catering Accommodation of the Year:
- School Farm Holidays (Shrewsbury)
- Burlton Cottages & Spa (Shrewsbury)
- Westhope Country Retreats (Shropshire)
Small Serviced Accommodation of the Year:
- Domo Boutique Hotel (Sandwell)
- Goldstone Hall Hotel and Gardens (Telford)
- The Woodlands Bed and Breakfast Ironbridge (Shropshire)
Small Visitor Attraction of the Year:
- Exotic Zoo Wildlife Park (Telford)
- Pen Museum (Birmingham)
- Wolverhampton Art Gallery (Wolverhampton)
Tourism and Event Festival of the Year:
Announced in November
The West Midlands Tourism Awards are organised and funded by the West Midlands Growth Company, which leads the region’s Destination Development Partnership.
All nominations are independently judged by members of the West Midlands Tourism and Hospitality Advisory Board and leading industry figures. As part of the two-stage judging process, shortlisted finalists are subjected to a site visit by the judges and follow up report, on which the final winners are based.
