Bullring & Grand Central visitors will soon be able to enjoy even more exclusive offerings as the first West Midlands Bershka and Pull&Bear stores are set to open at the centre later this year.

The popular streetwear brands, which are operated by the Inditex fashion group, will take a 36,453sq ft unit, separated by two dedicated entrances, located on Bullring & Grand Central’s upper level next to River Island.

Both stores will offer urban avant-garde style and pioneering retail technology, available through Bershka’s three main lines - Bershka, BSK and Man – alongside Pull&Bear’s complete collection of menswear and womenswear.  

Together with the two existing Zara stores, these new shops will take Inditex’s presence at Bullring & Grand Central to 76,000sq ft — growing the centre’s extensive line-up of exciting international brands.

Dan Murphy, General Manager at Bullring & Grand Central, commented: “We’re excited to share the news that Bershka and Pull&Bear will be joining the centre this year and joining our Upper Level mall. It’s fantastic that both brands have chosen Bullring & Grand Central as the destination to launch their first locations in the West Midlands and we’re confident that visitors are going to be very happy with these new additions!”

The signing follows the news that luxury watch retailer, TAG Heuer, has opened at Bullring & Grand Central, debuting its new design concept and marking the brand’s first standalone showroom in Birmingham. Located on the Bullring & Grand Central upper level opposite Sky, the 1,400sq ft boutique offers customers a fully immersive TAG Heuer experience.

For more information about Bullring & Grand Central please visit www.bullring.co.uk.

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