The Birmingham store expands its cosmetics, skincare and haircare offering cementing its status as a must visit beauty destination.

Selfridges Birmingham launches Beauty Concierge following the success of the service across Selfridges London and Manchester.

Situated within Selfridges Birmingham Beauty Hall, Beauty Concierge will provide customers with impartial beauty advice from leading industry experts across cosmetics, skincare and haircare, offering an extensive range of services and diversity of products. Home to the world’s leading beauty brands, Beauty Concierge experts are here to guide shoppers on everything from learning a new beauty look and revamping your make-up bag, to making a routine more planet-friendly. 

Beauty Concierge is a personalised service to help customers create the perfect daily routine, find new and exciting beauty brands and learn how to create special-occasion looks. Selfridges Birmingham invites all shoppers to experience Beauty Concierge, whether you’re a master enthusiast or novice. Beauty Concierge celebrates the inclusive world of beauty, offering innovative services for all genders, ages and backgrounds. 

Melissa McGinnis, Head of Beauty Buying said: 

“We’re thrilled to be launching Beauty Concierge in Selfridges Birmingham and are so excited to see the space come to life. All our Beauty Concierge services are run by leading industry experts and offer impartial advice across cosmetics, skincare, and haircare, helping customers find the right beauty products for them. We can’t wait for our customers to experience this exciting personalised service” 

The Beauty Concierge area has been designed with two private consultation spaces, where shoppers can experience the service comfortably and privately. Those who want to experience the service with friends can make the most of its spacious social seating area, perfect for birthdays, wedding celebrations or pre-party prep. All shoppers can enjoy a complimentary glass of prosecco to accompany their appointment. 

To celebrate the launch of Beauty Concierge, Selfridges Birmingham invites shoppers to visit the store across the weekend of Saturday 24th- Sunday 25th September to celebrate the launch of Beauty Concierge and discover an eclectic programme of DJs and performances throughout the beauty floor. 

Beauty concierge appointments start from £30 and are bookable here Selfridges.com.

BEAUTY CONCIERGE SERVICES
All services are available to book here

  • Beauty Bag Recovery – In-Store Beauty Appointment / £40.00 1 hour 
  • The Selfridges Beauty Tour – In-Store Beauty Appointment / £30.00 1 hour 
  • Planet-friendly Beauty Bag Makeover – In-store Beauty Appointment / £40.00 1 hour 
  • Become an Earth-conscious Skincare Guru – In-store Beauty Appointment / £65.00 1 hour, 30 mins 
  • Wedding Skincare Consultation – In-store Beauty Appointment / £65.00 1 hour 
  • Wedding Trial Look Consultation – In-store Beauty Appointment / £65.00 1 hour, 30 mins 
  • Wedding Morning Makeover – In-store Beauty Appointment / £90.00 1 hour, 30 mins 
  • Fragrance Consultation – In-store Beauty Appointment / £50.00 45 mins 
  • Beauty Concierge Makeover – In-Store Beauty Appointment / £45.00 1 hour 
  • Become a Beauty Guru – In-Store Beauty Appointment / £65.00 1 hour, 30 mins 
  • Become a Skincare Guru – In-Store Beauty Appointment / £65.00 1 hour, 30 mins 
  • Education – Virtual Beauty Appointment / 1 hour £65 

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