Join Selfridges Birmingham to immerse in a series of unique activities, pop-up shopping experiences, and exclusive events this summer. From the celebration of Birmingham 2022 with Keys to the City and special collections to the contemporary arts festival which celebrates Queer creativity, there’s plenty for shoppers to discover and be inspired by over the coming months.

Celebrate Queer Creativity with Healing Gardens of Bab, 2nd – 17th July

Selfridges Birmingham has teamed up with Fierce, Birmingham’s contemporary arts festival, to curate an events programme and in-store art trail that celebrates queer creativity in Birmingham and beyond. On three weekends, between the 2nd – 17th July, visitors to Selfridges Birmingham can discover an eclectic programme of DJs, performances and workshops including Botanical Drawing, Fermentation workshops and Flower make-up masterclasses. Tickets are complementary but require booking.

Give the gift of Music with Key to the City, until 7th August

Selfridges will be one of 21 select locations where visitors can immerse themselves in the Key to the City project. Meaning, customers could be playing DJ at Selfridges
this summer.

Keys – sponsored and made by Yale – will be presented to recipients at the Key Exchange Ceremony site in Birmingham New Street Station. Lucky key holders will
then begin a journey through the city unlocking hidden places and spaces around Birmingham, with Selfridges being one of these key locations.

Once a Key to the City key holder finds the location in Selfridges, they then get to choose a song from a curated playlist of Birmingham music legends and iconic
artists that will play over the speakers in the Selfridges Birmingham store.

Shop the official Commonwealth Games Collection, until 7th August

With the Commonwealth Games fast approaching, Selfridges invites shoppers to get their hands on pieces from the official collection for Birmingham 2022. 
Visitors to Selfridges can shop from the official Commonwealth Games collection consisting of t-shirts, hoodies and accessories and featuring the mascot, Perry the Bull.
The collection is available in-store at Selfridges Birmingham and online.


Fashion & Accessories


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