About us

The West Midlands Growth Company drives sustainable growth of inbound and domestic tourism to the region by developing and promoting an internationally competitive brand and visitor proposition for the West Midlands.
 

Underpinned by sustainability policy and practice, and customer-led strategy and destination campaigns, we maximise the value of the region’s towns and cities to generate revenue and quality opportunities in the business and sporting events, travel trade and consumer markets. We also coordinate the regional response to the challenges and opportunities within these sectors through the West Midlands Tourism and Hospitality Advisory Board.
 

What we do

• We build the profile of the West Midlands’ destinations and drive footfall from international and domestic markets
• We work with local organisations to strengthen the region’s visitor proposition and deliver new jobs and skills for people in the sector
• We facilitate the West Midlands Tourism & Hospitality Advisory Board, which champions and advocates for the region’s venues and businesses
• We attract, support and leverage the opportunities that business and major events bring to the region