Snowdogs Discover Birmingham

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Take a wintery walk with the Snowdogs in Birmingham between Wednesday, November 8 and Thursday January 4th and enjoy a festive sculpture trail inspired by the animated sequel to the late Raymond Briggs’ timeless picture book The Snowman™.

Snowdogs Discover Birmingham is Central BID’s annual Christmas trail, in partnership with Colmore BID, Southside BID, Westside BID and Frankfurt Christmas Market. The trail has been created by Wild in Art, who created previous years’ Penguin Parade and Walking with the Snowman.

The ten festive painted Snowdog sculptures will be on display around the city centre alongside the Frankfurt Christmas Market, Christmas in Cathedral Square, Ice Skate and Big Wheel. Follow the trail and you’ll be able to spot the Snowdogs across at locations including Bullring & Grand Central, The Mailbox, Great Western Arcade and Piccadilly Arcade.

Visitors can discover the Snowdogs by downloading a Christmas in Birmingham map here or pick up an A4-sized copy from city centre stores, coffee shops, Library of Birmingham, Bullring customer services and all of the Christmas attractions.

Each Snowdog sculpture has been decorated by artists inspired by the wonderful feeling of Christmas and will help to raise funds for Birmingham Children’s Hospital Charity. Families can follow the ten-letter Children’s Hospital challenge to be in with a chance of winning a £100 city centre dining voucher, courtesy of Birmingham Children’s Hospital Charity.

Follow the Snowdogs Discover Birmingham trail to find the hidden letter on each Snowdog. Unscramble them to create a 10-letter word. Visit bch.org.uk/forms/snowdog to enter a free draw to win a £100 dining voucher.

Families who share their Snowdog snaps also stand a chance of winning £50 weekly city centre shopping vouchers if they hashtag their images #SnowdogsBrum and follow and tag the @shoppinginbham Instagram account.