#BigupBirmingham - media coverage
Birmingham has been catapulted into the global spotlight following endorsements from some of the world’s greatest athletes at the Olympics.
Jamaican stars Usain Bolt, Yohan Blake and Warren Weir all gave Birmingham a special mention for its warm welcome and praised the training facilities at the University of Birmingham.
Following the athletes’ fantastic comments, Marketing Birmingham’s PR team has been working with key media to promote Birmingham’s role in hosting the Jamaican track and field team, creating a lasting legacy for the city and helping to spread the word about the #BigupBirmingham campaign.
The PR team’s media relations generated over 60 articles across broadcast, print and online media. A selection of highlights, including Sky News, Channel 4 News, The Daily Mirror and The Daily Mail, can be found below.
Beverly Lindsay, Chair of the Jamaican Association of Nationals for Birmingham and President of the Rotary Club was interviewed live on Sky News following the athletes’ comments at the Olympics. Beverly discussed the impact of the team’s stay in the city and the sense of pride in the city following the comments.
Beverly Lindsay, Chair of the Jamaican Association of Nationals for Birmingham and President of the Rotary Club was interviewed for Channel 4 News. Beverly commented on the importance of the team visiting the city for a feature that discussed what Usain Bolt and the Jamaican athletes did during their time in Birmingham.
Visit Birmingham’s Commercial Director Ian Taylor was interviewed live in the studio by Jackie Kabler on Midlands Today. Ian discussed the potential impact of the athletes’ comments for the city’s reputation and the #BigupBirmingham celebrations sweeping the city.
ITV Central ran a news story on how the city was celebrating the athletes’ comments, speaking to members of the Jamaican community about the impact of these on the city. The presenters also discussed a 50 inch Jamaican pattie created by Caribbean food producers Island Delight in honour of the Bolt, Blake and Weir which was donated to ITV News for the broadcast.
Go nuts for Bolt's Birmingham
Yes, Usain Bolt, the triple Olympic gold medal sprint hero, officially loves Brum. He stayed here before the London Games to train at the university sports centre along with the Jamaican track and field team… Now Birmingham, which boasts the famous Balti Triangle, has created “The Bolt-I” curry in tribute to the Jamaican flyer.
DAILY MAIL ONLINE
Birmingham enjoys the 'Bolt effect' as city creates Bolt-i curry in homage to Jamaican
The amazing comments about Birmingham from Bolt, Blake and Weir have already made a huge impact in raising the profile of the city, and are credit to everyone who supported the team during their stay here. Their praise has created headlines and led to Birmingham trending on Twitter, demonstrating that the impact of the Games is having a really positive effect on the rest of the UK beyond London. We’re working hard to ensure that Birmingham makes the most of the athletes’ remarks. Birmingham already welcomes 32.8 million visitors each year, and this boost to the city’s reputation for sporting excellence and facilities must create a legacy for years to come.' (Ian Taylor, Commercial Director at Marketing Birmingham)
A pattie on the back for Usain
The world’s fastest man can now eat the world’s biggest Jamaican pattie, which measures a massive 50in wide. The traditional savoury pastry was made by Island Delight in Birmingham to celebrate Usain Bolt’s gold in the men’s 200m final, in which Jamaica stormed to a 1-2-3 finish. And if that doesn’t tickle his taste buds, Imran’s Restaurant in Birmingham has made a Usain Bolti curry after three medallists praised the city, where they trained for the Games./h6>
Patty on the back for champ Usain
A Caribbean restaurant has cooked up the world’s biggest patty to celebrate Usain Bolt’s 200m gold medal. Island Delight in Birmingham made the 1.2m (4ft) meat pastry after Jamaica took the top three places in Thursday’s 200m final. During their post-race interviews, Bolt, silver medalist Yohan Blake and bronze winner Warren Weir praised the west Midlands city for its hospitality during their pre-Games training camp. Imran’s Restaurant, based in the city’s famous Balti Triangle, created the Usain Bolti curry in honor of the world’s fastest man."
Sprint stars’ praise strikes gold for the city
Tourism chiefs in Birmingham are confident they will be quick out of the blocks to capitalise on praise heaped upon the city by Jamaica’s sprint stars. Double gold winner Usain Bolt and colleagues Yohan Blake and Warren Weir, based in the city before the start of the Games, expressed their gratitude to Birmingham after their 200m clean sweep at the London Olympics."
Birmingham official dish is now the Bolt-i
Birmingham’s signature Balti dish is being renamed and revamped as the Bolt-i in honour of the fastest man on earth. Having played host to the national team in the lead up to London 2012, the city got a special mention for its hospitality in the post-200 metres race interview with medallists Usain Bolt, and fellow countrymen Yohan Blake and Warren Weir, who picked up the silver and bronze respectively – making it a clean sweep for Jamaica on the podium."
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