Selfridges’ new Beauty Hall is fairest of them all

Selfridges Birmingham is unveiling the Midland’s biggest and most comprehensive beauty hall, with an unrivalled selection of luxurious brands, treatments and services, making for a truly unique shopping experience.

Launching on 12th May, The Beauty Hall on Level 3 has been transformed to house the biggest and most sought-after names in beauty, with Selfridges attracting some of the world’s brightest brands.

The makeover sees the expansion of Beauty, one of the most visited departments, with exclusive counters, fragrances and the first Beauty Workshop outside of London. The unveiling of the Beauty Hall coincides with the launch of The Beauty Project in-store, which is the biggest celebration of beauty in Selfridges’ history.

The destination for all things beauty, the new space brings A-list makeup artist Charlotte Tilbury’s new beauty collection to the city along with exclusive TOM FORD colour and Chanel Espace counters.

Other beauty counters only found at the store include Giorgio Armani, Illamasqua, Jo Malone, Kiehl’s, Dermalogica, Laura Mercier, NARS, Shu Uemera and Sisley. The new Beauty Hall also introduces leading Asian beauty brands RMK and SUQQU to its line-up.

Joining its unbeatable fragrance offering are 19 exclusive scents from some of the quirkiest, hottest brands in the fragrance world, including Bella Bellissima, Juliette Has a Gun, Amouage, Maison Francis Kurdijan and Atkinsons.

The launch of the Beauty Workshop, an area that will house some of the best beauty experiences in the business, will see a range of services available in-store for the first time, including treatments from skincare experts EOS and Dermalogica, an in-house nail bar and St Tropez Skin Finishing Studio - making for the ultimate one-stop beauty shop.

Vicki Cain, general manager of Selfridges Birmingham, said:

We are proud to be synonymous with Birmingham’s continued transformation into a world-class city and intend to retain our reputation as the premier shopping destination.
Our new Beauty Hall will boast brands that no other store in the region will carry. This, combined with an expanded hair, beauty and skin treatment offering, puts Selfridges well and truly on the map as the most attractive beauty venue in the Midlands.



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @BhamPhotoFest: EXTRA TICKETS RELEASED!! The original allocation of 100 tickets sold out in no time at all! As a result of this demand w…

RT @BM_AG: We're pleased to share this great news! Over a quarter of a million people visited #DippyonTour spending £4.2million in the city…

RT @JQBID: It's official, we have some truly amazing pubs in the #JQ 🍻! As featured in today's @birminghampost the @CAMRA_Official Good Bee…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More