Selfridges’ new Beauty Hall is fairest of them all

Selfridges Birmingham is unveiling the Midland’s biggest and most comprehensive beauty hall, with an unrivalled selection of luxurious brands, treatments and services, making for a truly unique shopping experience.

Launching on 12th May, The Beauty Hall on Level 3 has been transformed to house the biggest and most sought-after names in beauty, with Selfridges attracting some of the world’s brightest brands.

The makeover sees the expansion of Beauty, one of the most visited departments, with exclusive counters, fragrances and the first Beauty Workshop outside of London. The unveiling of the Beauty Hall coincides with the launch of The Beauty Project in-store, which is the biggest celebration of beauty in Selfridges’ history.

The destination for all things beauty, the new space brings A-list makeup artist Charlotte Tilbury’s new beauty collection to the city along with exclusive TOM FORD colour and Chanel Espace counters.

Other beauty counters only found at the store include Giorgio Armani, Illamasqua, Jo Malone, Kiehl’s, Dermalogica, Laura Mercier, NARS, Shu Uemera and Sisley. The new Beauty Hall also introduces leading Asian beauty brands RMK and SUQQU to its line-up.

Joining its unbeatable fragrance offering are 19 exclusive scents from some of the quirkiest, hottest brands in the fragrance world, including Bella Bellissima, Juliette Has a Gun, Amouage, Maison Francis Kurdijan and Atkinsons.

The launch of the Beauty Workshop, an area that will house some of the best beauty experiences in the business, will see a range of services available in-store for the first time, including treatments from skincare experts EOS and Dermalogica, an in-house nail bar and St Tropez Skin Finishing Studio - making for the ultimate one-stop beauty shop.

Vicki Cain, general manager of Selfridges Birmingham, said:

We are proud to be synonymous with Birmingham’s continued transformation into a world-class city and intend to retain our reputation as the premier shopping destination.
Our new Beauty Hall will boast brands that no other store in the region will carry. This, combined with an expanded hair, beauty and skin treatment offering, puts Selfridges well and truly on the map as the most attractive beauty venue in the Midlands.

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