Selfridges launches Beauty Workshop

Selfridges Birmingham has made its unique Beauty Hall even more covetable with the addition of the Beauty Workshop - a dedicated services area where shoppers can book in and leave with a bouncy blowdry, supermodel brows, a deluxe manicure and supersoft skin.

With some of the biggest names in hair and beauty, including Umberto Giannini, Blink, HCLuxSpa and Clarins, the Beauty Workshop expands the Beauty Hall offering to provide the most comprehensive range of brands, exclusive products and beauty services anywhere in the Midlands.

Customers can visit the Beauty Workshop for a speedy one-off treatment, or they can take advantage of one of Selfridges’ four bespoke Beauty Packages, available from October.

For just £35 ‘The Beauty Devotee’ includes a Quick Fix Blow Dry at the Umberto Giannini Blow Dry Bar, an Express Manicure with new luxury nail bar HCLuxSpa and a mini makeover at one of the store’s beauty counters. ‘The Luxe Beauty Lover’, priced at £170, includes the Clarins Back, Neck & Scalp Massage, HCLuxSpa’s deLux manicure, Umberto Gianni’s Champagne Blow Dry, an eyebrow shape, tint and flirty lashes at Blink, a makeover and a tailored consultation with Selfridges’ beauty personal shopper.

Launching this Saturday (13th September), Selfridges is marking its new arrival with a special customer preview event that sees beauty blogging sensation Caroline Hirons dig deep into her make-up bag to dish the dirt on the very best tools of the trade available at the store.

Taking place between 12pm - 6pm, the free event showcases the Workshop’s array of industry-leading brands with specialists on-hand throughout the day to demonstrate their wonder products and answer any burning beauty questions.

Shoppers can take advantage of complimentary treats and services, including ‘Lifestyle Consultations’ from skin experts Perricone MD, prosecco and macaroons with any blowdry at the Umberto Giannini Blow Dry Bar - plus a free £20 blow dry for anyone booking future styling on the day, specially formulated ‘Complexion Cocktails’ from anti-ageing specialist Time Bomb and dry styling demonstrations from expert hair brand Show Beauty.

Michelle Maidment, Health and Beauty sales manager at Selfridges Birmingham, said:

Our Beauty Hall is every woman’s dream, with the very best beauty brands and products under one roof. Add to that the option to pop in and get your hair done, or drop in for a quick mani, and we’ve managed to create the ultimate one-stop beauty destination.
We’re excited to unveil The Beauty Workshop to our shoppers and proud of the unique mix and high caliber of the brands it boasts. The services are second-to-none and our Beauty Packages make for a truly unrivalled in-store experience.

For more information on Selfridges Birmingham’s Beauty Workshop, or the Beauty Hall, visit www.selfridges.com.

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