Birmingham as a destination

The Games will strengthen perceptions of Birmingham as a destination to visit and enjoy sports and culture – Birmingham welcomed a record 39 million visitors in 2016, including 1.1 million international visitors.

The additional profile that the Games offers will allow us to showcase our tourism offering and promote the many and varied reasons to visit the city.




Shopping in Birmingham

Birmingham boasts one of the longest undercover stretches of shopping in Europe, and is the only city outside of the capital to have a Selfridges, John Lewis, House of Fraser, Debenhams and Harvey Nichols, all within easy walking distance of each other. It’s no surprise then that Birmingham has a reputation as a shopper’s paradise.  

Developed in 2003, Bullring has transformed Birmingham’s city centre, having been a significant feature in the city since the Middle Ages. With a footfall of 35 million per year, it is one of the UK’s most successful retail destinations and regeneration projects.


Birmingham culture

 Library of Birmingham

The Library of Birmingham is truly unique - a stunning building that houses world class collections, with events, activities and services to suit all ages and interests.

It has been described as the largest public library in the United Kingdom, the largest public cultural space in Europe, and the largest regional library in Europe. 2,414,860 million visitors came to the library in 2014 making it the 10th most popular visitor attraction in the UK.


Balti triangle

Birmingham is the original home of the Balti. From award-winning city centre restaurants to authentic family-run establishments in the Balti Triangle, no visit to Birmingham is complete without sampling.

But that’s not all Birmingham has to offer foodie fanatics. The city is home to restaurants serving over 27 different cuisines from around the world, and is also home to five Michelin-starred restaurants – in fact the city has more than any other UK city outside of London.


Birmingham’s history and heritage

The region’s history has left us with a number of outstanding heritage attractions to discover, explore and enjoy.


Birmingham canals

With more miles of canal than Venice, there are plenty of beautiful views, stunning modern developments and restored industrial heritage buildings to enjoy during a peaceful narrowboat journey in Birmingham.

During the Industrial Revolution the canals were busy waterways transporting coal, iron and other heavy goods. They played a crucial role in the development of Birmingham and The Black Country.

Now, they provide a unique opportunity for visitors to experience Birmingham and the surrounding regions by Waterway.


The wider region - Coventry Cathedral

The surrounding regions are also steeped in history and heritage. Celebrated as the UK’s favourite 20th Century building, Coventry Cathedral is known all over the world as an icon of peace, and a truly stunning venue.


Designed by architect Sir Basil Spence following the bombing of the city in 1940, the New Cathedral was opened in 1962, and contains some of the finest examples of 1950’s and 60’s Art and Architecture in the country.


Attractions in  Birmingham

Whether you’re looking to occupy tiny tots, teenagers or groups – Birmingham has something to keep everyone entertained. Every part of the city seems to reveal another surprise for a fun-packed day out.

  • Voted Birmingham’s best experience for kids -  the National SEALIFE Centre sits at the heart of the city centre, where you’ll find the UK’s only 360 degree Ocean Tunnel which transports you to life beneath the ocean waves

  • Take a visit to Dudley Zoo and see hundreds of exotic and endangered animals inhabiting an ancient wooded hillside, a rich geological history around the ruins of the 11th century Dudley Castle
  • Why not take the kids back in time to see how Victorians lived in the last surviving Back-to-Back houses?


Cadbury World

Cadbury World is situated in the historic Bournville village - site of the original 'Factory in a Garden'. In 1879, Richard and George Cadbury decided to move their expanding business from Birmingham's City Centre into the countryside four and a half miles away.

Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site, and has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year.


Black Country Living Museum

The story of the Black Country is distinctive because of the scale, drama, intensity and multiplicity of the industrial might that was unleashed. It first emerged in the 1830s, creating the first industrial landscape anywhere in the world.

The Black Country Museum has now been open to the public for 34 years and as the UK’s third most-visited open-air museum has welcomed more than 300,000 visitors through its gates each year. 


Explore the wider regions

Shakespeare’s Birthplace

In Shakespeare’s England, Stratford-Upon Avon, visitors can explore the house where the world’s most famous playwright was born and grew up. Shakespeare's Birthplace has been welcoming visitors for over 250 years and celebrated a record breaking year in 2016 – the 400th anniversary of Shakespeare’s death – as it welcomed around 825,000 visitors.  


Maps & Guides

Maps & Guides for your visit.

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Getting around

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What's on

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Festivals & events

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RT @BhamPhotoFest: EXTRA TICKETS RELEASED!! The original allocation of 100 tickets sold out in no time at all! As a result of this demand w…

RT @BM_AG: We're pleased to share this great news! Over a quarter of a million people visited #DippyonTour spending £4.2million in the city…

RT @JQBID: It's official, we have some truly amazing pubs in the #JQ 🍻! As featured in today's @birminghampost the @CAMRA_Official Good Bee…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

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Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

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Stage & Screen

From touring West End shows to showcasing local talent.

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A huge arena tour or an intimate gig?  You’ll find it here.

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Multiplexes, the UK’s oldest working cinema or art house cool?

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Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

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A diverse range of dance groups and venues.

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See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

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Plan the perfect shopping trip with full store, centre and brand directories.

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Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

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Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

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Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

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Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

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Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

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