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Vitra Roadshow

Mailbox Birmingham, 7 Commercial Street, BIRMINGHAM, West Midlands, B1 1RS
Vitra roadshow exhibition

About

Prestigious design-house, Vitra is bringing its international 'The Original. About the power of good design' roadshow to Level 1 of the Mailbox in Birmingham from 24th September – 27th October, the perfect museum-like installation for design-lovers.


Following residencies across the globe in London, Manhattan and Luxembourg, the collection of original furniture will come to the Midlands for the first time in a month-long exhibition at the shopping and lifestyle destination.

The roadshow will showcase Vitra originals and tell the stories behind the brand's most recognisable products. Visitors will be taken on a journey through a presentation of technical drawings, sketches, synthetic resin models and prototypes to explore the full design process behind each iconic piece.

Included in the collection of 11 designs are the timeless Eames Lounge Chair, Eames Plastic Chair and Aluminium Chair, all of which were created by Charles and Ray Eames in the 1950s and remain highly desirable pieces in contemporary homes today. The exhibition will also celebrate the history behind best-selling pieces such as the TipTon chair by Edward Barber and Jay Osgerby, which boasts an ergonomic, stackable design and is crafted entirely from recycled materials.

David Pardoe, Head of Marketing and Tenant Engagement, comments: "As the Mailbox is home to a unique curation of Vitra products within the only Heal's showroom in the Midlands, we felt Level 1 offered the perfect platform to host this prestigious exhibition. We're extremely excited to offer visitors an exclusive insight into these iconic products, plus the chance to delve deeper into the brand's overall design process.

"Furniture such as the Eames Lounge Chair has become classic and sought-after and we look forward to sharing the stories behind these unique and timeless pieces."


Customers can discover their favourite Vitra designs within the Heal's showroom, which houses the brand's new Birmingham in-store concession. With the largest collection of home furnishings in the region, Level 1 of the Mailbox is also home to the leading interior brands MADE.COM, Calligaris, BoConcept, Authentic Furniture and Design Quarter. Other furniture stores include Harvey Jones Kitchens, iLite, Kitchen Gallery and Sofas & Stuff, which opened earlier this year.

 

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Tel: 0121 236 2132

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