West Midlands Tourism Awards: 2024 Winners

The West Midlands’ tourism sector has named its stars of the last 12 months, with 14 prizes handed out to visitor-facing venues at the 2024 West Midlands Tourism Awards.

The winners (gold) and runners-up (silver) from the 2024 West Midlands Tourism Awards automatically qualify for the VisitEngland Awards for Excellence, to be held in June, where our winners will be in with a chance of recognition as national champions. 

The awards are supported by the West Midlands Growth Company, the region’s official destination marketing agency. This year's awards sponsors included University College Birmingham, Discus Cyber Security Services, Birmingham and West Midlands Convention Bureau and Pertemps Network Group.

The West Midlands Tourism Awards 2024 winners are:

Accessible & Inclusive Tourism Award

Midlands Arts Centre    Gold
St Mary’s Guildhall    Silver
Burlton Cottages & Spa    Bronze

Business Events Venue of the Year

Warwick Conferences     Gold 
Telford International Centre    Silver 
Millennium Point    Bronze

Camping, Glamping, Holiday Park & Small Serviced Accommodation of the Year

Love2Stay Shrewsbury    Gold 
Scout’s Meadow    Silver
Riverside Cabins    Bronze

Ethical, Responsible & Sustainable Tourism Award

Riverside Cabins     Gold 
Broome Park Farm B&B    Silver 
Clayton Hotel Birmingham    Bronze

Tourism Event/Festival of the Year

Shrewsbury Food Festival     Gold 
Mosely Folk & Arts Festival    Silver 
Birmingham 2022 Festival & Birmingham Festival & The Midlands Air Festival     Bronze (Joint)

Experience of the Year

Shakespeare Distillery    Gold
The Shropshire Distillery     Silver 
Go Ape Cannock    Bronze

Large Hotel of the Year

Coombe Abbey Hotel     Gold 
Clayton Hotel    Silver 
Edgbaston Park & Conference Centre    Bronze 

Large Visitor Attraction of the Year

Warwick Castle    Gold 
Alderford Lake    Silver 
Luna Springs Digbeth     Bronze

New Tourism Business Award

West Midlands Police Museum    Gold 
Marrington Escapes    Silver 
Kin Kitchen    Bronze

Pub of the Year

The Canal House    Gold 
The Coach House    Silver 
Dhillon’s Brewery    Bronze

Small Serviced Accommodation of the Year

Fishmore Hall    Gold 
Goldstone Hall Hotel & Gardens    Silver 
Broome Park Farm B&B    Bronze

Self-Catering Accommodation of the Year

Burlton Cottages & Spa    Gold 
Ironbridge View Townhouse    Silver 
Puddle Duck Cottages    Bronze

Small Visitor Attraction of the Year

Shakespeare’s Schoolroom & Guildhall    Gold 
Cotsworld Distillery    Silver 
Selly Manor Museum    Bronze

Taste of the West Midlands

Chapter    Gold 
Libertine Burger    Silver 
Baxter Baristas @ 16 Hales Street    Bronze