The Belfry Hotel & Resort, located in the heart of the country in North Warwickshire, has launched its own signature gin, 1960. The gin is a delicious and distinct blend of home-grown botanicals and flowery notes from the roses and lavender in the resort’s courtyard, willow on the golf courses and honey from its very own ‘Belfry Bees’. 

Tasting notes for 1960 describe it as having a traditional juniper heart with a characterful citrus forward. The home-grown botanicals and honey ensure the gin is delicate but fragrant, with distinctive floral tones that give way to a beautiful long-lasting pine aroma. The gin has been specially crafted to create a soft and smooth taste and the home-grown botanicals in the blend reflect the resort’s commitment to using locally sourced produce wherever possible.  

The name of the gin, 1960, represents the year The Belfry was founded, and the tipple is presented in a stylish Belfry Bell shaped cut glass bottle topped with a gold glass golf ball as a nod to the resort’s distinguished golf heritage.  

“We’re delighted to be serving guests our new 1960 gin - it’s been an exciting journey from distilling to the final stages of production and then having our first taste of the finished gin”, said Varun Shetty, Director of Food and Beverage at The Belfry Hotel & Resort. 

“It was very important to us to ensure that the gin is reflective of the beautiful environment at The Belfry and of our commitment to sustainability. To achieve this, we have had botanicals and produce from across the resort incorporated into the blend, something we felt was absolutely crucial to do. We hope our guests love 1960 as much as we do!” 

In line with environmental policies at The Belfry, once empty all 1960 bottles from the resort will be sent to the distillery to be refilled and returned.  

Throughout March, The Belfry will be celebrating the launch with a limited-edition Gin Afternoon Tea created by head pastry chef, Adam Hall. Guests can unwind in The Brabazon Bar and enjoy an afternoon tea inspired by the botanicals found in 1960. The Gin Afternoon Tea features an enticing selection of sandwiches and sweet treats with a botanical and tipsy twist including homemade ginger biscuits; Gin & Tonic drizzle cake, orange and lavender cheesecake, rose petal macaroons, honey butter tart and lemon and gin choux buns.  

Guests looking for something to really tantalize the tastebuds can also enjoy the new 1960 gin with the afternoon tea. Alternatively, the resort’s trained tea sommelier is on hand to assist with choosing from dozens of hand-picked tea blends which can be paired perfectly with the sweet and savoury treats. 

The Belfry’s Gin Afternoon Tea is available to book throughout March, prices start from £30 per person Monday to Friday, and £32 per person on Saturday and Sunday.  

The Belfry’s 1960 gin is available to buy at reception for £65. 

For more information, please visit
Telephone: +44 (0) 1675 238600 | Email:

Instagram: @thebelfryhotelandresort | Twitter: @TheBelfryHotel | 

 Facebook:  The Belfry Hotel & Resort 

LinkedIn: The Belfry Hotel & Resort 


The Belfry Hotel Resort
The Belfry Hotel Resort

The Belfry Hotel & Resort is an award-winning hotel situated in the heart of the country in Royal Sutton Coldfield, North Warwickshire, and is home to over 300 luxurious bedrooms and suites, several restaurants and bars including The Ryder Grill and Brabazon Bar.



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