A 4.3m tall sculpture, commissioned by homelessness charity Crisis has arrived outside of iconic Birmingham retail destination, Bullring & Grand Central.

With the homelessness crisis set to worsen in 2023, Bullring & Grand Central will be hosting the sculpture in St Martin’s Square during 8th – 11th December.

Some of the shops and restaurants at the centre will be delivering products and donations to a donation point that has been set-up at St Martin’s Church as well as encouraging shoppers to visit the sculpture and provide support if they can. Bullring & Grand Central has also donated a number of sleeping bags and warm clothing to the church’s appeal, which will be distributed to those who need it in the region.

Visitors are able to support the charities' fight to end homelessness by scanning the QR codes surrounding the sculpture or donating within St Martin’s Church.

People who experience homelessness can feel ignored every day. The sculpture, which is named Alex, serves as a reminder to look up and take action for the hundreds of thousands experiencing homelessness each year. 

Danielle Bozward, Marketing Manager at Bullring & Grand Central, commented: “With the cost of living ever-present and the colder months upon us, there has never been a more crucial time to help people experiencing homelessness.

“At Bullring & Grand Central we’re incredibly proud to support Crisis in its goal to take action against homelessness. Together with the people of Birmingham, this Christmas, we’re eager to encourage generosity and achieve great things.”

The sculpture of Alex will be on display in St Martin’s Square between 8th – 11th December with volunteers on hand to provide advice and support between 7am – 7pm daily. For more information about Crisis please visit https://www.crisis.org.uk/.

For more information about Bullring & Grand Central please visit www.bullring.co.uk


Bullring & Grand Central
Shopping Centre
Bullring & Grand Central

​The centre is the largest shopping destination in the city welcoming thousands of visitors every week. Bullring & Grand Central offers a range of brands including the iconic Selfridges as well as LEGO, H&M Home, MAC and Arket.



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