Primark is set to welcome customers back to stores in England and Wales from Monday 12 April with fresh new Spring/Summer collections ready and waiting to be snapped up. Highlights include its new season womenswear collections, starring relaxed tailoring looks in gelato-inspired tones, denim in candy pastels and bold gingham prints while menswear’s essentials get a summer refresh featuring cool new shirts, and easy to wear everyday shorts and tees. Customers will love the new Primark Cares featuring Disney range made with sustainable cotton and recycled materials and not forgetting the ever popular kidswear summer styles. It’s not just fashion: homewares, beauty and accessories have all had a new season update. Most importantly, all the latest ranges are available to shop at the amazing prices customers know and love.

Primark plans to offer extended opening hours across almost every store in England and Wales to help reduce queues, spread demand and give customers more time to shop safely. For the first week initially, stores will open for two extra hours per day on average, typically an hour earlier and later. Times will vary by store so customers should check their local opening hours here – these will be updated from this afternoon (Tuesday 6 April).

Safety remains Primark’s number one priority so employees and customers can return to stores with confidence, maintaining the high safety standards in place in stores over the past year.

Primark CEO, Paul Marchant, said: “It’s great to be back. Our stores are fully stocked with fresh new season fashion, all at Primark’s famous amazing prices. Between our great value, everyday must-haves and hot new season trend collections, we’ve got everything our customers have been waiting for.


Safety remains at the front of our minds. We have extended opening hours across almost all of our stores to help meet demand safely but we’re also asking our customers to keep up the support and spirit they showed last year, particularly if queuing outside or in-store.”

More information on the key ranges can be found in the attached mailer.

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