A destination website for the Jewellery Quarter has been launched to make it easier for customers to reach local businesses during the second national lockdown.
Discover JQ is a search-based website that connects customers with local businesses and provides a one-stop shop for an online community hub.
Customers can leave reviews, watch videos, and message businesses directly.
The Jewellery Quarter Business Improvement District (JQBID), is behind the new platform.
The Jewellery Quarter produces more than 40% of the UK’s jewellery with Goldsmiths and Silversmiths working in the area for more than 200 years.
It is home to over 150 independent specialist retailers and more than 80 bars and restaurants.
With the area relying heavily on the passing trade, businesses now need customers to support them online through deliveries, take-outs and online shopping.
Steve Lovell, marketing and communications manager for the JQBID, hopes that the new site will help promote ‘online footfall’.
“Local businesses need the support of customers more than ever. The Jewellery Quarter is the home of Birmingham’s independents and without people supporting these businesses online over periods of lockdown, many of them will sadly not be here into the new year.
“I hope that people can shift their buying behaviour online over the next few weeks and months. The Discover JQ platform will help connect customers to local independents all in one place. It can become the tool we use to either shop online or plan our next visit, once it’s safe again to do so.”
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