The Alchemist has teamed up with Grey Goose and social enterprise Foodinate, to gift customers a cocktail in exchange for food on the 13th of October raising awareness of rising food poverty.
The Covid-19 pandemic has seen an increase in people relying on food banks across the country with 100,000 households using them for the very first time over lockdown according to the Trussell Trust. Foodbanks are expected to increase further in usage over Christmas.
The Swap Shop initiative which is now in its second year will once again aim to raise awareness for rising national food poverty by encouraging guests to exchange a non-perishable food item in return for a cocktail.
Every guest donating a non- perishable food item will receive a much loved colour changing cocktail, although larger donations are welcomed All donations will then be taken to SIFA Fireside charity ready for those in need. The Alchemist Colmore Row and Brindleyplace will accept food items throughout the day and will be respecting distancing measures by offering a takeaway cocktail for those unable to enjoy in the venue.
Tackling food poverty has been a long-term passion for The Alchemist, who offer all-day dining and a theatrical drinks menu. Last year’s Swap Shop initiative saw over 3,000 donations collected. The brand has been partnered with Foodinate since May 2018 and provide hot and nourishing meals for those in need in local communities when guests order any menu items marked with the Foodinate fork logo. To date they have provided 65,000 meals for the social enterprise.
Hannah Plumb, Culture and Talent Director at The Alchemist says “we love the work carried out by Foodinate. It’s a truly fantastic initiative tackling food poverty across the country which is an issue we’re passionate about at The Alchemist. The Swap Shop is a fun and engaging way to encourage customers to donate to their local food banks, who need our support now more than ever.”
Terms & Conditions
• This activity runs for x1 day only on Tuesday 13th October 2020
• Only one cocktail exchange per person
• The Alchemist will only accept unopened and in date; tinned dried and packaged foods
• Customers have to bring x 1 food item, but bigger donations are encouraged
www.thealchemist.uk.com
Instagram/Twitter: @TheAlchemist
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Setting up shop on Colmore Row, one of the best-preserved 19th century streetscapes in the country, The Alchemist aims to make Birmingham the ‘city of a thousand cocktails’.
Comments
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