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Morgan Motor Company

Morgan Motor Co Ltd, Pickersleigh Road, Malvern Link, Worcestershire, WR14 2LL

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Tel: +44 (0)1684 573104

Morgan Motor Company

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The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and appropriate modern technology.

Famous world over for their unique blend of craft, heritage and pure driving experience, the Morgan Motor Company has been manufacturing their quintessentially British vehicles in Malvern, UK, for 110 years. Passed down through generations, the same craftsmanship skills that were integral during the founding of the Morgan Motor Company in 1909, are as alive in 2019.

The Morgan Motor Company Ltd. was established in 1909 by H.F.S. Morgan with the design of the now iconic Morgan Three-Wheeler. This was followed in 1936 by the Morgan 4-4, which continues to be produced today, and is the longest running production car in the world.

Each Morgan is hand crafted using three core elements: ash, aluminium and leather. Every Morgan is entirely unique, built to the highest standards by passionate craftsmen and women, whose skills are handed down through generations and perfected over a lifetime, bringing together heritage, innovation and cutting-edge technology.

The family atmosphere at the factory in the beautiful spa town of Malvern, Worcestershire, is one that is cordially extended to all customers and enthusiasts. Prospective owners are encouraged to visit Morgan’s Pickersleigh Road factory to watch their car being built and to choose from a wide range of paint and leather-trim options, along with the extra details that make each Morgan unique to its owner.

The Morgan factory welcomes over 30,000 visitors each year, taking a guided tour of the factory. The on-site Visitors Centre also offers experience drives/rides and self-drive hires. Pricing can be found at www.morgan-motor.co.uk/hire and www.morgan-motor.co.uk/factorytours

Additional Information:

  • The Morgan factory is accessible to wheelchairs, please let the company know in advance if you are visiting with a wheelchair user. Being a factory, certain workshops are loud, ear defenders are offered where possible.

  • Each tour guide uses a microphone, and each visitor is offered a headset to use for the tour, ensuring they can hear the tour guide at all times. 

  • Private Tours available

  • Groups: min pax 1, max pax 200

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      Opening Times

      * Dates: All year-round
      Days: Monday - Friday (Selected Saturdays)
      Times: Mon-Thur 08:30 - 17:00, Fri 08:30 - 14:00

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