New fun and flavours await at Cadbury World

Families are invited to try a new range of delicious flavours at Cadbury World, as the attraction launches an exciting new selection of toppings at its ever-popular tasting station.

When personalising their taster of molten Cadbury Dairy Milk, guests can choose form crystallised ginger, dried cranberries, malt balls and salted caramel chip, as well as classic extras including popping candy, fudge, biscuit, white chocolate buttons and jelly babies. Those wishing to sample these new taste sensations will need to be quick, as the new flavours will only be available on 14th-15th and 21st-31st July.

Cadbury World’s mouth-watering new toppings are part of Go Madbury for Cadbury; Cadbury’s latest initiative asking the nation to create an exciting new Cadbury Dairy Milk bar. Members of the public will have the chance to invent and name their own chocolate bar by choosing up to three different flavour combinations – with over 90,000 possible combinations.

This summer, there’ll be a variety of family entertainers, ventriloquists and magicians ready to cast a magical spell over visitors with a series of live shows to captivate the whole family, as well as the usual assortment of chocolatey zones packed full of fun and adventure to explore.

 Discover the origins of the cocoa bean amidst trees and waterfalls in the Aztec Jungle, learn how your favourite confectionery is made, and add your favourite treat to a delicious pot of warm melted Cadbury Dairy Milk whilst watching the talented chocolatiers work their magic as they demonstrate traditional chocolate making skills, even have a go at tempering and writing in liquid chocolate yourself in our new ‘Have a Go Zone’!

 Kids can play in chocolate rain, chase Creme eggs and even grow their own virtual cocoa tree in the interactive Purple Planet, before burning off their energy in the African Adventure play area with tube slides, climbing zones and rope bridges, whilst the adults relax with a drink, snack or delicious Cadbury ice cream.

Make sure you keep an eye out for the Cadbury characters and take advantage of photo opportunities to make precious ever-lasting memories!

 Don’t forget to join Freddo and a whole host of Cadbury characters as they whisk you away on an adventurous journey in the 4D Chocolate Adventure cinema experience, complete with motion seats! Dive into a bowl of liquid Cadbury Dairy Milk, ride the Crunchie Rollercoaster and take to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny.

 Plus, share magical moments with the lovable Cadbury characters as Cadbury World invites you to tuck into a delicious breakfast treat in a private area of the Cadbury Café conservatory. Pose for selfies, high five Freddo as well as benefit from priority entry to Cadbury World and its two rides. Cadbury Character Breakfasts are available until September 2nd.

For more info on upcoming events, see their website here:


Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @custardfactory: Who loves the design for the Curzon Street Station?! We think it’s fab.@HS2ltd will be in our reception today between…

RT @DigbethDiner: The game has been changed. You asked for it, so here it is. The very first ‘Dogbeth Dining Club’. Sunday, 28th Octobe…

RT @IndependentBham: Tucked away down side streets, off the beaten path, Birmingham is full of wonderful independent hidden gems. Here's ou…

RT @BhamComFest: WOW! What an amazing festival. So many great shows (& sell-outs!) THANKS to EVERYONE who came along, helped out, mucked in…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More