Birmingham Rum Festival
Birmingham Rum Festival returns in 2017 with 130 rums, cocktails, street food & live music
Birmingham Rum Festival returns to an increasingly rum-loving Birmingham in 2017, after a sellout first year. The event is billed as ‘a celebration of the summertime spirit in all its guises’, combining sampling, cocktail mixology, live music and street food.
Hosted at heritage entertainment venue The Cuban Embassy, the festival spreads over two indoor rum bars, an open air courtyard and outdoor terrace.
Meanwhile visitors can head to the Drinks Emporium Rum Shop to get hold of bottles to take home and enjoy.
Attendees and trade guests will also have the chance to learn more from rum experts and brand reps.
Exhibitors at Birmingham Rum Festival 2016 included Bacardi, who hosted a special bar area as the lead partner.
Other brands showcasing last year ranged from heavyweights Wray and Nephew to niche producers like Pirate’s Grog.
Christian Chapman of Admiral’s Old J Spiced said:
Birmingham Rum Festival really helped us further cement our brand into the rum market and created some great opportunities and interactions.
The rums will be complemented by street food, featuring Caribbean and Latin American dishes served up in the open air.
Live music will provide the soundtrack, with reggae, salsa and samba performances lined up to create a carnival atmosphere.
The festival returns on the back of a growing tide of interest in rum, with increased presence in Birmingham's bars and venues.
Simon Tester is co-founder of drinks retailer The Drinks Emporium, which stocks over 150 different rums in Birmingham city centre.
Over the past year we’ve seen a leap in interest when it comes to rums. More bars and pubs in Birmingham are stocking exciting products to the growing public appetite.
We saw a great response last year and we’re looking forward to hosting the Rum Shop again at the upcoming festival.
Birmingham Rum Festival is organised by food and drink guide Dine Birmingham. The brand has also hosted a series of popular tasting evenings featuring Zacapa, Gosling's Rum and Admirals Old J Spiced.
Founder Ahmed Ahmed said:
It’s very clear that as far as Birmingham is concerned, rum is the next big thing. We’ve been bowled over by how keen people are to learn more about it, try different varieties - and seek out bottles to buy and enjoy at home.
Nick Rendall is director of The Cuban Embassy, which stocks over 130 rums.
The city as a whole is enjoying a drinks boom, with new single spirit bars opening up as well. Bringing back Birmingham Rum Festival was a bit of a no-brainer!
Birmingham Rum Festival returns on Saturday 1 July 2017. More information is available at the festival website.
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