Miss Macaroon is a Community Interest Company set up to provide training, employment opportunities and work experience placements for marginalised young people from deprived wards of Birmingham.
Miss Macaroon works with Care leavers, offenders and ex-offenders, and BME groups aged 16 to 25 years who are not in employment, education or training. Our aim is to raise aspirations, build confidence and give a positive experience of a catering work place for our beneficiaries, which will make opportunities in mainstream catering education and employment more accessible.
Miss Macaroon C.I.C. was set up in February 2011 as Community Interest Company Limited by Shares. Miss Macaroon started trading in March 2011 and undertook a four week pilot training programme for three young Care leavers in June 2011 at University College Birmingham.
Miss Macaroon C.I.C. was started by Rosie Ginday to combine her passion for beautiful hand-crafted food, baking, and her desire to help disadvantaged young adults in her local area, Birmingham.
Building on the macaroon’s success in London and other cosmopolitan capitals around the world, and her love of her city as a creative, cultural, fashion, and shopping centre in the region, she wanted to put Birmingham firmly on the confectionery map. Having trained to become a Pastry Chef at University College Birmingham and Purnell’s Restaurant, one of Birmingham’s three Michelin starred establishments, Rosie wanted to make the highly competitive catering industry in Birmingham more accessible to marginalised young people from deprived areas of the city. Miss Macaroon has run Macaroons that make a difference programmes to address barriers to employment faced by young Care leavers and young ex-offenders through baking French macaroons.
In the first two years of business Miss Macaroon has won numerous successful contracts, made many happy couples’ wedding day even more special with macaroon wedding favours, macaroon towers and wedding cakes, and enabled friends and family all over the world to treat their loved ones in the UK to macaroon birthday, mother’s day and Christmas gifts, as well as winning industry awards.
Miss Macaroon currently runs Macaroons that make a difference, a four week training programme for six young people working on basic pastry production techniques and personal and social development. Three pilot programmes are being developed this year, One day taster workshops, The Taster Menu Project and Social Screen. Miss Macaroon is working in partnership with two other social enterprises, Devenishgirl Bakery and Urban Harvesters, through the Yummy Brummies Collective, to deliver the Taster Menu Project. Miss Macaroon’s French macaroons are sold via an online shop, online partner retailers and at exhibitions and food fairs.
Social entrepreneur, public speaker and Pastry chef trained at Michelin star standard.
Rosie set up her first catering business at 21 and has since worked to enable vulnerable young people in Birmingham to enter the highly competitive catering industry by creating a stepping stone program which addresses marginalised individual’s barriers to success.
Rosie set up Miss Macaroon C.I.C. a social enterprise which engages marginalised young people in catering training in 2011, through which she has prepared young Care leavers, offenders and ex-offenders to realise ambitions to train as Chefs. Rosie co-founded Yummy Brummies a network of food based social enterprises in Birmingham enriching the sector and encouraging collaboration and innovation between local social enterprises.
An accomplished speaker in the fields of social enterprise and partnership work with large corporates Rosie has spoken at conferences, events and at House of Commons meetings.
Rosie has inspired potential young business women from deprived areas of Birmingham and Warwick University students to give back to their local community through enterprise and social entrepreneurship. Rosie is also a certified Corporate Governance Practitioner.
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