Birmingham the gateway
Travel out of the city in any direction and you'll soon be treated to the rich culture and heritage that the heart of England has to offer.
Combining vibrant activity with relaxing charm, Solihull offers some of the best shopping in the region, amazing live events at the Genting Arena and NEC and rural villages nestled in beautiful countryside.
There’s a myriad of international and home-grown food and drink venues on offer with something for everyone, whether you are looking for a leisurely lunch, a special evening out, family occasions or a quick snack while you shop.
Heroic, surprisingly, ingenious – just a few minutes west of Birmingham is the beautiful Black Country, cradle of the Industrial Revolution and home to many talented artists and craftsmen.
The Black Country is famous for real ale and excellent cuisine available in a diverse collection of restaurants, takeaways and pubs that really do cater for everyone.
Herefordshire: a gloriously rural country known as the land of milk and honey, with hidden treasures for visitors to explore.
Take a journey along the Cider Route. There are over 800 orchards in the Wye Valley, which make a significant contribution to the beautiful countryside you will pass on the route.
Shropshire is one of England’s most rural and sparsely populated counties.
Don’t forget to visit the world heritage site of Ironbridge, which is the birthplace of the Industrial Revolution
Staffordshire may perhaps be best known for the Potteries and its world class theme parks, but a day spent touring the area also uncovers glorious countryside, celebrated museums and castles, blooming gardens, more miles of canal than any other shire county and the UK's only Monkey Forest!
From the stunning Peak District to the splendour of Kinver Edge, walk, cycle, float or ride across the county’s many beautiful landscapes.
Warwickshire offers city excitement and country relaxation in an area world-renowned for its heritage and culture. The area has played an important role during England’s timeline – be it during the age of the Roman Empire, the English Civil War or in the Gunpowder Plot of 1605.
See it come alive at the electrifying Warwick Castle, where you can immerse yourself in a thousand years of jaw-dropping history - come rain or shine. The castle promises an experience where ancient myths and spell-binding tales will set your imagination alight and your hair on end.
Worcestershire offers a superb choice of attractions. Start your visit at beautiful Worcester Cathedral, a magnificent sight as it rises majestically above the River Severn. Founded it in 680, it has been described as possibly the most architecturally interesting of all England’s cathedral’s.
The great outdoors is around every corner in Worcestershire, from the magnificent Malvern Hills and the Vale of Evesham to the Forest of Wyre. Enjoy a dollop of Worcestershire’s breathtaking scenery at Go Ape in the Wyre Forest.
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