Welcome to England's Heartland
There’s no better place to get to know the story of England than here at the very heart of the nation. Travel to England’s Heartland and you can start discovering England as soon as you step off the plane. Birmingham Airport is your gateway to England’s Heartland.
Exploring England’s Heartland from Birmingham Airport couldn’t be easier, with travel times of just 10 minutes to Birmingham city centre; 30 minutes to Stratford-upon-Avon and Shakespeare’s England; and less than an hour to the Peak District and Derbyshire.
Birmingham is a city that rewards the curious, the explorers who want to discover England for themselves. Whether it’s heritage and culture, green spaces, shopping and award-winning street food or architectural icons, our city is packed full of hidden gems for you to uncover and share.
Our festivals and events take place everywhere from hidden railway arches to city centre concert halls. You’ll find a colourful calendar of activities covering every art form imaginable. Indulging in a little retail therapy is an adventure in itself in Birmingham. We’ve got classy big-name English department stores, a luxury mall in a converted mail sorting office and Victorian arcades brimming with bespoke independent stores.
Birmingham has a special place in Britain’s history. Inventions from this area (including the steam engine and the lightbulb) have fundamentally changed the way the world works.
Come and see for yourself how Birmingham continues to make its mark on the world today
Shakespeare’s England is the nation’s heritage heartland, a rich tapestry of towns and villages set in an English countryside. We’re home to Stratford-upon-Avon, Shakespeare’s birthplace, and Warwick Castle - England’s ultimate castle.
Getting to the heart of England’s long and storied history is easy in Shakespeare’s England. Head out into the countryside and you’ll discover a quintessentially English landscape of rolling hills dotted with market towns that have served their surrounding communities for generations. They’re busy places today, each with its own calendar of events – traditional fairs, world-class theatre, music and food festivals.
Today’s English way of life is shaped by the history that surrounds landmarks like Kenilworth Castle, the Holy Trinity Church at Stratford and ancient Stoneleigh Abbey.
For curious travellers who want to dive deep into England, Shakespeare’s England brings the nation’s story to life.
Peak District & Derbyshire
Rolling across England’s Heartland, the Peak District is Britain’s original National Park. It’s known throughout the country for its spectacular views and picturesque stone villages. It’s also a living, working landscape, home to bustling towns and hundreds of traditional events.
Historic houses and gardens, places you’re sure to recognise from TV and film, dot the Derbyshire countryside. Historic potteries still make and sell fine English bone china. Local traditions (like the unique Derbyshire custom of well-dressing) are alive and well.
The Peak District & Derbyshire is one of the finest areas in the country to explore the English countryside. And if outdoor activities are your thing you’ll be spoilt for choice, with miles of cycle trails and walking routes, and opportunities to try everything from rock climbing to caving.
To find out more, see the England's Heartland website here.
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