England's Heartland

Welcome to England's Heartland

There’s no better place to get to know the story of England than here at the very heart of the nation. Travel to England’s Heartland and you can start discovering England as soon as you step off the plane. Birmingham Airport is your gateway to England’s Heartland.

Exploring England’s Heartland from Birmingham Airport couldn’t be easier, with travel times of just 10 minutes to Birmingham city centre; 30 minutes to Stratford-upon-Avon and Shakespeare’s England; and less than an hour to the Peak District and Derbyshire.



Birmingham is a city that rewards the curious, the explorers who want to discover England for themselves. Whether it’s heritage and culture, green spaces, shopping and award-winning street food or architectural icons, our city is packed full of hidden gems for you to uncover and share.

Our festivals and events take place everywhere from hidden railway arches to city centre concert halls. You’ll find a colourful calendar of activities covering every art form imaginable. Indulging in a little retail therapy is an adventure in itself in Birmingham. We’ve got classy big-name English department stores, a luxury mall in a converted mail sorting office and Victorian arcades brimming with bespoke independent stores.

Birmingham has a special place in Britain’s history. Inventions from this area (including the steam engine and the lightbulb) have fundamentally changed the way the world works.
Come and see for yourself how Birmingham continues to make its mark on the world today


Shakespeare's England


Shakespeare’s England is the nation’s heritage heartland, a rich tapestry of towns and villages set in an English countryside. We’re home to Stratford-upon-Avon, Shakespeare’s birthplace, and Warwick Castle - England’s ultimate castle.

Getting to the heart of England’s long and storied history is easy in Shakespeare’s England. Head out into the countryside and you’ll discover a quintessentially English landscape of rolling hills dotted with market towns that have served their surrounding communities for generations. They’re busy places today, each with its own calendar of events – traditional fairs, world-class theatre, music and food festivals.

Today’s English way of life is shaped by the history that surrounds landmarks like Kenilworth Castle, the Holy Trinity Church at Stratford and ancient Stoneleigh Abbey.
For curious travellers who want to dive deep into England, Shakespeare’s England brings the nation’s story to life.


Peak District & Derbyshire

Rolling across England’s Heartland, the Peak District is Britain’s original National Park. It’s known throughout the country for its spectacular views and picturesque stone villages. It’s also a living, working landscape, home to bustling towns and hundreds of traditional events.

Historic houses and gardens, places you’re sure to recognise from TV and film, dot the Derbyshire countryside. Historic potteries still make and sell fine English bone china. Local traditions (like the unique Derbyshire custom of well-dressing) are alive and well.

The Peak District & Derbyshire is one of the finest areas in the country to explore the English countryside. And if outdoor activities are your thing you’ll be spoilt for choice, with miles of cycle trails and walking routes, and opportunities to try everything from rock climbing to caving.


To find out more, see the England's Heartland website here.


Maps & Guides

Maps & Guides for your visit.

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Getting around

Getting around Birmingham couldn’t be easier...

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What's on

Search for places, events & accommodation...

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Festivals & events

Take a look at what’s on now and coming up here...

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Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

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Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

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Stage & Screen

From touring West End shows to showcasing local talent.

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A huge arena tour or an intimate gig?  You’ll find it here.

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Multiplexes, the UK’s oldest working cinema or art house cool?

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Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

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A diverse range of dance groups and venues.

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See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

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Plan the perfect shopping trip with full store, centre and brand directories.

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Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

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Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

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Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

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Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

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Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

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