‘Visit Solihull’ promoted to Travel & Trade

Rail passengers attending the British Tourism & Travel Show at the NEC discovered all Solihull has to offer at Birmingham International train station thanks to a partnership between Solihull Tourism Forum and Virgin Trains.

Members of the Solihull Tourism Forum, a voluntary group of Solihull’s tourism sector businesses, co-ordinated by Solihull Council, ran the ‘pop up’ to promote Solihull as a great place to stay, eat and visit.

Over the two days at the station, which has over 5 million passengers per year, visitors were given information about places to stay, to dine and to shop – promoting the inaugural Solihull Fashion Week in the Solihull town centre, in conjunction with Solihull Business Improvement District.

Information also included 2016’s ‘16 things you didn’t know about Solihull’ and a borough wide calendar of events to draw in visitors into the area.

The promotion follows a series of other partnership events with Virgin Trains, including a ‘pop up’ at their new look First Class Business Lounge at London Euston and the recruitment of a series of ‘Ambassadors’ who work on the London to Birmingham International route, all promoting what Solihull has to offer.

Sally Bowen, Chair of the Solihull Tourism Forum, commented:

Solihull’s tourism and leisure sector is incredibly important to the area.  In 2015 it contributed over £965 million to the local economy and supported over 10,000 jobs.  With visitor numbers increasing year on year, it is important that we, as a Forum, work together to promote the Borough as a fantastic place to shop, dine and stay and maximise opportunities for visitor spend.

Simon Greaves, Virgin Trains Station Manager, commented:

There’s so much to see and do in Solihull. It’s only a stone’s throw away from International Station with great connections to London and the North. That’s why we jumped at the chance to partner with the Solihull Tourism Forum, who deserve great credit for their energy in showcasing some of the many things the borough has to offer.

In "RESOURCES"

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @ticketfactory: Another brand new 10th birthday competition!You can win 2 tickets to see Katy Perry in Birmingham!Enter here 👉 https…

RT @katereillyjames: Oh #Birmingham you stunner! Texture, colour and light overload! #photography @CanonUKandIE #Citybreak https://t.co/Erq

RT @IndependentBham: Gindependent Birmingham Presents: Gin Battle. FREE double G&T + 4 cocktail tasters from Brum’s best bartenders. £20: h…

RT @ParkRegisBirm: It's half-term! 🎉To help you out, we've made a list of 10 free things to do with your little ones in the city: https://…

Festivals & events

Sporting highlights

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More