TV ad promoting Birmingham offer hits the nation's screen

A national television advert promoting Birmingham, the Black Country and Solihull will hit the nation’s screens from 1 June as part of Visit Birmingham’s drive to attract people to the region during the exciting Olympic period.

The Holidays at Home are Great campaign, led by national tourist board VisitEngland, includes a 10 second advertisement showcasing the best of Birmingham and the wider region which will air throughout June.  Viewers can catch the advert’s premiere, which features Birmingham born actress Julie Walters urging viewers to discover “hidden treasures” in Birmingham, the Black Country and Solihull, on 1 June during ITV1’s Elizabeth: Queen, Wife, Mother Diamond Jubilee programme. Some of the region’s best visitor attractions, including urban heritage park The Black Country Living Museum, Solihull’s buzzing shopping district and Birmingham’s iconic canals in Brindleyplace are showcased in the advert produced by Visit Birmingham, the city’s leisure tourism programme.

The promotional advert was shot as part of the Holidays at Home are Great campaign, the largest domestic tourism programme ever undertaken, which is aimed at boosting domestic tourism by encouraging people to take a break at home this year.

Emma Gray, Director of Marketing Services for Visit Birmingham, said:

In the lead up to the Olympics we have joined forces with VisitEngland to encourage visitors to venture beyond the capital and discover the country’s many hidden gems in this key year for UK tourism. 

We have seized the opportunity to be part of the largest domestic tourism campaign ever undertaken in the UK - our new television advert in partnership with VisitEngland is a fantastic platform to communicate the region’s diverse cultural offering to a national audience, positioning the city as a must-see visitor destination. 

Birmingham and the wider region has so much to offer visitors this summer – not only will we be home to the Jamaican and USA track and field teams who are training in the city before the Olympics, but a jam-packed events programme and a range of independent festivals including the hotly anticipated Birmingham Food Fest are sure to provide a unique visitor experience.

The commercial, which is part of a series of national adverts featuring UK stars Stephen Fry, Rupert Grint, Michelle Dockery and Julie Walters, encourages viewers to log on to www.visitbirmingham.com where they can find out about the fantastic range of events taking place throughout the region during the summer months. Consumers can also take advantage of a fantastic range of special deals offering 20.12% off or more on accommodation, restaurants and attractions to celebrate a fantastic year of sporting and cultural events throughout 2012.

James Berresford, VisitEngland’s Chief Executive said:

This is the largest domestic tourism campaign ever undertaken and aims to inspire UK residents to take advantage of the fantastic events taking place in the country this year.  We have thousands of offers up and down the country which means a family can enjoy great deals on accommodation, meals, and tickets to attractions at very affordable prices. Now is the time to holiday at home – there is no comparison anywhere else in the world with what’s on offer here in the UK this year.

Visitor numbers to Birmingham have risen by 13% over the last five years, from 29.1m to 32.8m, contributing to the city’s visitor economy worth £4.6bn.

In "Media Centre"

Festivals & events

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

Explore

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @custardfactory: NEXT WEEK! The @REISS Sample Sale arrives! Menswear, womenswear, accessories & more - prices from just £10!https://t.

RT @IndependentBham: Ace indie pub @TheVictoria will be serving boilermakers (craft beer with whisky chaser) at the IB Festival this May. h…

RT @igersbirmingham: Check out our latest blog post about our trip to the top of the Alpha Tower thanks to @Story_Comms and @hiddenbrum! h…

RT @timcornbill: Overwhelmed to announce I've won the 2017 Sony World Photography Awards Architecture category & UK National Award! #SWPA h…

Sporting highlights

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More

Featured Itineraries