TV ad promoting Birmingham offer hits the nation's screen
A national television advert promoting Birmingham, the Black Country and Solihull will hit the nation’s screens from 1 June as part of Visit Birmingham’s drive to attract people to the region during the exciting Olympic period.
The Holidays at Home are Great campaign, led by national tourist board VisitEngland, includes a 10 second advertisement showcasing the best of Birmingham and the wider region which will air throughout June. Viewers can catch the advert’s premiere, which features Birmingham born actress Julie Walters urging viewers to discover “hidden treasures” in Birmingham, the Black Country and Solihull, on 1 June during ITV1’s Elizabeth: Queen, Wife, Mother Diamond Jubilee programme. Some of the region’s best visitor attractions, including urban heritage park The Black Country Living Museum, Solihull’s buzzing shopping district and Birmingham’s iconic canals in Brindleyplace are showcased in the advert produced by Visit Birmingham, the city’s leisure tourism programme.
The promotional advert was shot as part of the Holidays at Home are Great campaign, the largest domestic tourism programme ever undertaken, which is aimed at boosting domestic tourism by encouraging people to take a break at home this year.
Emma Gray, Director of Marketing Services for Visit Birmingham, said:
In the lead up to the Olympics we have joined forces with VisitEngland to encourage visitors to venture beyond the capital and discover the country’s many hidden gems in this key year for UK tourism.
We have seized the opportunity to be part of the largest domestic tourism campaign ever undertaken in the UK - our new television advert in partnership with VisitEngland is a fantastic platform to communicate the region’s diverse cultural offering to a national audience, positioning the city as a must-see visitor destination.
Birmingham and the wider region has so much to offer visitors this summer – not only will we be home to the Jamaican and USA track and field teams who are training in the city before the Olympics, but a jam-packed events programme and a range of independent festivals including the hotly anticipated Birmingham Food Fest are sure to provide a unique visitor experience.
The commercial, which is part of a series of national adverts featuring UK stars Stephen Fry, Rupert Grint, Michelle Dockery and Julie Walters, encourages viewers to log on to www.visitbirmingham.com where they can find out about the fantastic range of events taking place throughout the region during the summer months. Consumers can also take advantage of a fantastic range of special deals offering 20.12% off or more on accommodation, restaurants and attractions to celebrate a fantastic year of sporting and cultural events throughout 2012.
James Berresford, VisitEngland’s Chief Executive said:
This is the largest domestic tourism campaign ever undertaken and aims to inspire UK residents to take advantage of the fantastic events taking place in the country this year. We have thousands of offers up and down the country which means a family can enjoy great deals on accommodation, meals, and tickets to attractions at very affordable prices. Now is the time to holiday at home – there is no comparison anywhere else in the world with what’s on offer here in the UK this year.
Visitor numbers to Birmingham have risen by 13% over the last five years, from 29.1m to 32.8m, contributing to the city’s visitor economy worth £4.6bn.
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