Treat your taste buds in ‘Birmingyum’
- Summer of food-filled fun to tempt tourists
- Food fairs, markets, tastings and cooking demonstrations on the menu
Birmingham is set to turn into a foodie’s paradise this summer with an eclectic line-up of food and drink events to tantalise the taste buds.
The programme of food-filled fun, being promoted as part of Visit Birmingham’s ‘Birmingyum’ campaign, ranges from food fairs and festivals to ‘best of British’ and beer bashes. Visitors can indulge their appetites at events across the city including Bullring’s Summer Foodival, where a Willy Wonka-inspired edible garden can be found until the 26 August.
Families can enjoy a feast of art, culture and food at the Warwick Bar Summer Fete on 27 July. The free event on Digbeth’s canal side will see performance group Companis host a special programme of food themed events and the best of artisan street food. On 14 September, at the Food Olympics, contestants will take part in relays, races, eating competitions and cooking demonstrations in a battle to take the foodie crown.
Returning from 14-26 August, the Birmingham International Food Fair is set to showcase food from around the globe while lovers of a tipple can whet their appetite at the Birmingham Beer Bash from 26-27 July or Bitters ‘n’ Twisted Ciderfest throughout July. The Birmingham Whisky Club will also be celebrating A Dram Fine Summer with a range of whisky themed events – including whisky cocktail clubs, tasting events and distillery tours – in July and August. Regular street food and pop-up dining experiences from the likes of Soul Food Project, Brum Yum Yum and Digbeth Dining Club also serve to keep the foodie scene fresh.
Following work to boost its foodie profile in recent years, the city’s culinary scene has won plaudits from influential titles such as The New York Times and BBC Olive Magazine.
Emma Gray, Director of Marketing Services for Visit Birmingham, said:
Birmingham is the place for food fans this summer. With one of the most diverse culinary scenes in the UK and a wealth of exciting food events suitable for families through to groups, it will appeal to visitors hungry for something a bit different.
We know nearly 60% of visitors come to Birmingham for its acclaimed food and drink scene – a figure we are looking to build on with our ‘Birmingyum’ campaign.
The ‘Birmingyum’ marketing campaign, run in association with London Midland, will celebrate the city’s culinary scene with a range of national advertising, door drops, creative PR, digital and social media activity. The promotional drive, which starts by shining the spotlight on a jam-packed summer of food events in the city, will showcase Birmingham’s diverse dining scene – from local producers and farmers’ markets to its world renowned restaurants and independent eateries.
London Midland’s Head of Marketing, David Whitley commented:
The impressive rise of fantastic cuisine the city has to offer its visitors has been phenomenal; placing Birmingham at the centre of the food revolution. London Midland are very proud to serve the city with direct trains bringing customers right into the heart of all the action where they can certainly satisfy their appetite!
For further information on ‘Birmingyum’ and the diverse range of foodie events taking place in Birmingham and the wider region please visit www.visitbirmingham.com/birmingyum
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