Tourism campaign puts city’s culture centre stage

 

Visit Birmingham has unveiled a new tourism campaign designed to boost the region’s cultural profile, as part of its ongoing strategy to build on the 10 million visitors that come to Birmingham for arts and culture annually.

The ‘See More, Feel More’ integrated marketing campaign targets visitors to spend a cultural break in Birmingham, the Black Country and Solihull through a range of national advertising, creative PR, digital and social media activity. The collaborative campaign, running until the end of May, shines a spotlight on the large variety of arts and culture found in the region, from classical to contemporary and critically acclaimed to cutting-edge.

The campaign has been backed by the region’s cultural organisations with a range of local artists and performers, including musicians from the world-renowned City of Birmingham Symphony Orchestra and dancers from Birmingham Royal Ballet, profiled in advertising and promotional material that features Birmingham city centre as a dramatic theatrical backdrop.

The promotional drive will build on the city’s growing reputation as a creative hub. Nearly a third (30%) of tourists visit for its eclectic cultural scene and almost half (45%) of those who have visited in the last five years agree that Birmingham is home to world-class arts and culture.

Emma Gray, Director of Marketing Services for Visit Birmingham, the city’s leisure tourism programme, said:

With culture a key driver of tourism to Birmingham and the wider region, the ‘See More, Feel More’ campaign celebrates our rich cultural heritage . Ranging from street art to classical theatre and traditional music from the region’s diverse communities, the talented artists and performers taking part in this campaign captivate and enthral audiences across the globe.
Birmingham is one of Europe’s youngest and most vibrant cities – hosting countless independent festivals, musical performances and sporting events each year. The city region provides a huge stage from which we can showcase and celebrate a new generation of artists.”

‘See More, Feel More’ profiles some of the region’s leading groups and artists in the worlds of dance, visual arts, performance and music. Contributing artists include Aston Performing Arts Academy, known as the UK’s first ‘urban glee’; King Pleasure and The Biscuit Boys, a jazz band playing at the Solihull Jazz & Blues Festival this May (24-27); and Punjabi folk dance group Sansaar.

Other performers and cultural stars include the Hina & Co Bollywood Dance Academy; Stephen Morrison-Burke, the city’s youngest-ever Poet Laureate; David Symons, Curator of Staffordshire Hoard at Birmingham Museum and Art Gallery; Gazebo Theatre Company from the Black Country; and Charlotte Hughes-Martin, a glass blower from Red House Glass Cone in Stourbridge.

Stephen Maddock, Chief Executive of the City of Birmingham Symphony Orchestra, which features in the ‘See More, Feel More’ campaign, said:

By joining forces with Visit Birmingham to launch its cultural campaign, we are pooling the best talent in the city region to attract a new audience and entice previous visitors back here. The campaign will provide us with a stronger collective voice to shout about the exciting work happening here.”

Promotional activity will be supported by the launch of the Birmingham Look Book, a media briefing pack containing facts, stats, case studies and event listings for the year ahead to entice journalists to visit Birmingham, the Black Country and Solihull and learn about their diverse offering. In April, Visit Birmingham is also set to launch a campaign profiling the faces of the city’s ‘new beat generation’ – the rising stars in dance, music, poetry and a variety of other art forms – which will encourage residents and visitors to the city to get involved through digital and social media activity.

For further information on the wide range of cultural experiences available in Birmingham, the Black Country and Solihull please visit www.visitbirmingham.com/culture.

In "Media Centre"

Festivals & events

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

Explore

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @custardfactory: Book your FREE ticket now for #DigitalDigbeth Day, part of @BBCAcademy's #DigiCities week in June: @visit_bham https…

RT @MelJLeng: Found this little gem in the middle of Birmingham today - the Museum and Art Gallery... @BM_AG @visit_bham @Stephenson_Josh h…

RT @brumhippodrome: NEXT WEEK the fast-paced, intimate dance performance exploring LGBT relationships by @201DanceCompany 'Smother' opens o…

RT @BhamCityCouncil: Celebrating @BirminghamPride - @LibraryofBham will be lit in the colours of the Pride flag on Sat and Sun evening this…

Sporting highlights

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More

Featured Itineraries