Solihull Recognised as ‘China-ready’ at Tourism Awards in Beijing

Solihull’s hotels, travel and tourism businesses have been recognised for their ‘world class’ service quality for Chinese visitors, with a silver China Tourist Welcome award at the recent , China Outbound Travel & Tourism Market (COTTM) awards held in Beijing.

The award, given to the Solihull Tourism Forum by the China Outbound Tourism Research Institute (COTRI) is recognised inside and outside China as the most important quality sign for the international Chinese outbound market, with wide coverage in Chinese media.

Led by Solihull Tourism Forum and linking into VisitBritain’s GREAT China Welcome programme, fourteen representatives from local organisations took part in a training programme that prepared the area for adapting their services to meet Chinese visitor standards, understanding their motivations and expectations when they travel and tips for providing a high quality experience.

Working in partnership with Birmingham Airport, the Tourism Forum also supported the launch of scheduled direct flights from Beijing to the region, providing the ideal opportunity to draw in more travellers from China and to put the area on the international visitor map. Those that had undertook the training hosted a tourist information display to greet passengers arriving at the airport, providing them with details about the local area and giving them a first class welcome.

Chinese visitors are already some of the UK’s highest spenders, spending on average £2,688 a head, and VisitBritain has ambitions to double spend from Chinese visitors to £1 billion by 2020.

Chair of Solihull Tourism Forum, Sally Bowen said:

We are delighted to receive this award in recognition of the work we have achieved as a Forum. To win alongside Visit Britain and Manchester City Football Club, is a great accolade for the Borough and demonstrates our success in collaborating as a group.

Solihull’s tourism and leisure sector is incredibly important to the area - in 2015 it contributed over £965 million to the local economy and supported over 10,000 jobs.

With visitor numbers increasing year on year, it is important that we, as a Forum, work together to ensure that we maximise opportunities for visitor spend and promote the Borough as a fantastic place to shop, dine and stay.”

Paul Kehoe, Chief Executive at Birmingham Airport commented:

I would like to extend our congratulations to all involved with the Solihull Tourism Forum on this award. The work and collaboration of this forum is testament to its own success, with a group of leading names showcasing the borough. For the past two years here at Birmingham Airport we have welcomed a series of summer charter flights with over 8000 visitors from China. To be part of the Solihull Tourism Forum and to work with these other great brands has ensured that these visitors have received a fantastic welcome.

In "RESOURCES"

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @ticketfactory: Another brand new 10th birthday competition!You can win 2 tickets to see Katy Perry in Birmingham!Enter here 👉 https…

RT @katereillyjames: Oh #Birmingham you stunner! Texture, colour and light overload! #photography @CanonUKandIE #Citybreak https://t.co/Erq

RT @IndependentBham: Gindependent Birmingham Presents: Gin Battle. FREE double G&T + 4 cocktail tasters from Brum’s best bartenders. £20: h…

RT @ParkRegisBirm: It's half-term! 🎉To help you out, we've made a list of 10 free things to do with your little ones in the city: https://…

Festivals & events

Sporting highlights

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More