Solihull ready to 'Huan Ying' (Welcome) China visitors

Solihull is becoming ‘China Ready’ to give visitors from China a UK welcome and create a positive first impression as they step onto British soil.


Organised through the Solihull Tourism Forum, local hotels, retailers and transport providers have been given an insight into how to attract Chinese visitors, what their expectations are and how to adapt their marketing and services for the Chinese market.

The training, delivered by Gary Grieve from Capela China, part of the VisitBritain GREAT China Welcome, involves understanding Chinese etiquette and trends, and has been undertaken due to the opportunities presented by the new direct flights from Beijing to Birmingham Airport.

Councillor Ian Courts, Deputy Leader of the Council and Cabinet Member for Managed Growth, said:

“China is a key market for both investment and inbound tourism. It is crucial that we understand how we can raise the profile of our area and capitalise on the opportunities for future growth from the Beijing flights.
“It is fantastic how members of the Tourism Forum have come together to ensure Solihull is put on the map as ‘China Ready’ and ensure their first experience of the UK creates a positive impression.”

Working in partnership with Birmingham Airport, Forum members also used the opportunity to welcome Chinese passengers directly from one of the scheduled flights, distributing information and giveaways promoting Solihull as a place to visit and stay.

Jo Lloyd, Commercial Director, Birmingham Airport, said,

“Solihull has been very supportive of Birmingham Airport’s China flights and it’s great to see the involvement of so many partners in the borough.
“Our Chinese colleagues involved in the Beijing flight programme this year have been very impressed with all the local support given and delighted to see supporters making steps to learn Mandarin and give them a great China welcome.”

Jo Leslie, who manages the GREAT China Welcome programme for VisitBritain, said:

“There is strong evidence that businesses and destinations who go the extra mile in catering for certain nationalities quickly reap the benefits.
“Solihull and its partners have been quick to recognise the massive potential of the Chinese market and invested accordingly. We congratulate them on their achievements and hope that many more British tourism and hospitality businesses will follow their example.”

Solihull Tourism Forum works with Solihull Council, Solihull BID, Marketing Birmingham and local businesses across Solihull to promote the borough as a great place to visit.



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @JQBID: 7 days to go 🎉🎉🎉#JQFestival. This time next week, they’ll be entertainment courtesy of a range of artists including the brillian…

RT @IndependentBham: Saturday is SOLD OUT! Grab your Sunday tickets fast 👉 25 of Brum's very best food/drink trad…

RT @JQBID: If you ❤️the #JewelleryQuarter in #Birmingham, join us for the #JQFestival to discover our #artisans, #museums, #shops, #pubs,…

RT @HGIBirminghamBP: We are showing it at the Hilton Garden Inn Birmingham too with a BBQ on the terrace. @visit_bham we hope to see you al…

Festivals & events

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More