Selfridges expands its Chinese fashion selection, exclusively launching MO&CO in store

Chinese contemporary brand Mo&Co, which has legions of fans across Asia, has landed in Selfridges, Birmingham.

The Chinese label, which boasts over 600 stores in China, Hong Kong and Macau, is now exclusive to Selfridges in the UK, and is expected to be a huge hit with shoppers.

Mo&Co’s distinctive aesthetic designs combine contemporary fashion with a sense of fun, as well as a diverse mix of style and cultural references.

Highlights from the AW15 collection, which are available in store now, include a deconstructed powder blue felt wrap coat, sharply cut shirts with painted illustrations, pinstripe wool culottes and futuristic glitter trainers.

In May, it was revealed that the iconic Birmingham store has seen a steady rise in international customers, especially from China, over the past five years. In response to this, the number of Mandarin speaking members of staff has increased to over 35, while nationwide, Selfridges has been looking to offer brands with a broader global perspective.

Adam Hockney, general manager of Selfridges Birmingham, said: “Mo&Co may only have been in store for a few days but it is already proving a hit with both our domestic customers, who are discovering the brand for the first time, and international customers who are familiar with the label's aesthetic. Here at Selfridges we always look for new and exclusive brands and we're excited to be adding Mo&Co to our fashion offer".

For more details, visit



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @JQBID: 7 days to go 🎉🎉🎉#JQFestival. This time next week, they’ll be entertainment courtesy of a range of artists including the brillian…

RT @IndependentBham: Saturday is SOLD OUT! Grab your Sunday tickets fast 👉 25 of Brum's very best food/drink trad…

RT @JQBID: If you ❤️the #JewelleryQuarter in #Birmingham, join us for the #JQFestival to discover our #artisans, #museums, #shops, #pubs,…

RT @HGIBirminghamBP: We are showing it at the Hilton Garden Inn Birmingham too with a BBQ on the terrace. @visit_bham we hope to see you al…

Festivals & events

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More